2019 Research Breakthrough Sessions

Discover how the visionaries and leaders behind the world’s most iconic organizations shared how they designed and delivered breakthrough experiences at 2019 Qualtrics X4 Summit.

Register for access

Thank you for registering!

Click "Watch Now" to view the Breakthrough Sessions below.

Prophet

Backstory on a Breakthrough Brand: How T-Mobile’s Uncarrier Revolutionized the US Wireless Market

There are very few moments of truth when insights, brand, and business must come together to keep a company alive. Learn how T-Mobile partnered with Prophet to develop deep research and unlock uncommon insights to deliver a breakthrough brand experience that propelled T-Mobile to growth – and revolutionized the wireless industry in the US.

Jesse Purewal|Partner

Watch Now

CBS

The Big Data Theory: How CBS Generates & Acts on Insights by Matching Experience & Operational Data

Few businesses generate as much data as media, and when CBS networks touches 30 million people every night, the data that flows from feedback, viewing, social, and more can be overwhelming. As preferences and consumption habits constantly change, how do you avoid being data rich, but insights poor? Using real-world examples, CBS Chief Research and Analytics Officer Radha Subramanyam shows how to identify the insights that are most important to your business, build the necessary internal teams and processes, and line up your data streams to improve business results.

Radha Subramanyam|Chief Research & Analytics Officer

Watch Now

Spotify

Uncovering User Truth: Fusing Data Science and User Research at Spotify

Spotify’s product insights team combines user research and data science to gain rich insights that fuel product decisions. This talk uses a case study of combining a qualitative diary study (administered through Qualtrics) and a behavioral data dashboard. This mixed methods approach drives a holistic understanding of both when and, more importantly, why people engaged with a new ads feature.

Colette Kolenda|User Research
Kristie Savage|Data Science
Peter Gilks|Director, Product Insights

Watch Now

Want to learn more about Qualtrics Research Core?

Request Demo