With Qualtrics, we can react faster to changes in the market and we can embed insights throughout the organisation.
EILIS CUNNINGHAM, CONSUMER INSIGHT ANALYST
HOW GAMESYS CLOSED THE EXPERIENCE GAP
ONE VIEW OF THE MARKET
The Gamesys brand tracker monitors the health of their brand and their competitors so they can always stay ahead of the market.
UNDERSTANDING THE ADVERTISING IMPACT
Testing radio and TV advertising to assess their impact on the brand allows the team at Gamesys to understand what messages are resonating and to make changes to campaigns when needed.
REAL-TIME BRAND TRACKING DATA
In stark contrast to the monthly reporting their previous vendor provided, the teams at Gamesys now have real-time data on how their brand is performing.
INTEGRATED WITH TABLEAU
Through the Qualtrics API, data is automatically fed into Tableau with reports shared automatically with the rest of the organisation.
Working with the Research Services team at Qualtrics has been amazing - they feel part of the team and they want this to succeed as much as we do.
VANESSA BOUGLA, CONSUMER INSIGHT ANALYST
reduction in costs compared to third party vendor
increased flexibility to change and update studies
react faster for example, changes to one ad campaign saw prompted brand awareness rise to 80%
EASY SWITCH FROM AN OUTSOURCED VENDOR
Qualtrics’ Research Services team worked closely with Gamesys to replicate their existing panel including all quotas and requirements to ensure a smooth transition.
With no reduction in the quality or amount of research being carried out, Gamesys was able to slash the costs of running their brand tracker.
With Qualtrics, the team can update the question set in minutes and make changes on the fly without incurring costs.
Everyone now has access to the data through Tableau so teams throughout the business can apply the latest insights to everything from marketing campaigns to game development.