How Gamesys stays ahead of its rivals in the online gaming world

The online gaming industry has been on a phenomenal growth curve in the last 20 years and shows little sign of slowing down. So for Gamesys it’s imperative they know the market inside out. Their existing brand tracking studies, run by a third-party vendor, took time to get results back and teams were unable to access the data when they needed it. So they worked with Qualtrics to embed real-time data throughout the business and help them optimise everything from their marketing to their product development.

With Qualtrics, we can react faster to changes in the market and we can embed insights throughout the organisation.

EILIS CUNNINGHAM, CONSUMER INSIGHT ANALYST

HOW GAMESYS CLOSED THE EXPERIENCE GAP

ONE VIEW OF THE MARKET

The Gamesys brand tracker monitors the health of their brand and their competitors so they can always stay ahead of the market.

UNDERSTANDING THE ADVERTISING IMPACT

Testing radio and TV advertising to assess their impact on the brand allows the team at Gamesys to understand what messages are resonating and to make changes to campaigns when needed.

REAL-TIME BRAND TRACKING DATA

In stark contrast to the monthly reporting their previous vendor provided, the teams at Gamesys now have real-time data on how their brand is performing.

INTEGRATED WITH TABLEAU

Through the Qualtrics API, data is automatically fed into Tableau with reports shared automatically with the rest of the organisation.

Working with the Research Services team at Qualtrics has been amazing - they feel part of the team and they want this to succeed as much as we do.

VANESSA BOUGLA, CONSUMER INSIGHT ANALYST

50

reduction in costs compared to third party vendor

increased flexibility to change and update studies

react faster for example, changes to one ad campaign saw prompted brand awareness rise to 80%

WHY QUALTRICS?

EASY SWITCH FROM AN OUTSOURCED VENDOR

Qualtrics’ Research Services team worked closely with Gamesys to replicate their existing panel including all quotas and requirements to ensure a smooth transition.

REDUCED COSTS

With no reduction in the quality or amount of research being carried out, Gamesys was able to slash the costs of running their brand tracker.

IMPROVED FLEXIBILITY

With Qualtrics, the team can update the question set in minutes and make changes on the fly without incurring costs.

DEMOCRATISED INSIGHTS

Everyone now has access to the data through Tableau so teams throughout the business can apply the latest insights to everything from marketing campaigns to game development.

Launched in 2001, Gamesys is one of Europe’s leading online game developers with some of the best-known games in the industry including Jackpotjoy, Virgin Casino and Botemania. The team has grown from a handful of designers, developers and operators to an employee base of over 1,000 people, with offices throughout the world. But their mission remains the same - to be the best gaming operator and games developer in the industry, building and providing games that players love.