Subject Matter Expert and Principal Consultant at Qualtrics
There is a customer experience (CX) paradox. According to Forrester, 84% of firms aspire to be a CX leader, yet only 1 out of 5 delivers good or great CX.
CX is under the spotlight like never before - investments in programs are increasing, it is often a top business priority, and it is a core market differentiator. As a result, CX leaders need to demonstrate their value back to the business.
The good news is there are many ways to show the return on investment in CX. With the right measurement, strategies and tools in place, a solid business case can be developed and monitored for success.
In this 45 minute webinar, we’ll discuss the key performance indicators and tools professional should use to optimise their CX programs and offerings.