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Qualtrics XM
    • Decrease churn. Increase customer lifetime value. Reduce cost to serve.

      Overview Watch Demo

      Products

      • Contact Centre
      • CrossXM
      • Omnichannel Analytics
      • NPS
      • Digital CX
      • Survey Software

      Popular Use Cases

      • Social Listening
      • Quality Management
      • Digital Customer Service
      • Sales and Retention Intelligence
      • Voice of the Customer
      • Account Management

      eBook

      2024 Consumer Trends Report

      Download now
    • Attract and retain talent. Increase engagement.
      Improve productivity.

      Overview Watch Demo

      Products

      • Employee Engagement
      • CrossXM
      • 360 Development
      • Diversity and Inclusion
      • Digital Employee Experience

      Popular Use Cases

      • Training
      • Employee Pulse
      • Onboarding Feedback
      • Exit Diagnostic

      eBook

      2024 Employee Experience Trends Report

      Download now
    • Acquire new customers. Increase market share. Improve awareness and perception.

      Overview Watch Demo

      Products & Use Cases

      • Brand Tracking
      • Ad Testing
      • Brand Perception Study
      • Brand Awareness Survey
      • Brand Performance Solution

      Brand Experience Master Sessions

      Hear from global experts who have designed some of the most impactful experiences for some of the world’s best brands.

      Watch Now
    • Improve product market fit. Increase share of wallet. Decrease time to market.

      Overview Watch Demo

      Products & Use Cases

      • Pricing Research
      • Concept Testing
      • Market Segmentation
      • Product Satisfaction
      • Feature Prioritisation

      Qualtrics MasterSessions

      Products Innovators & Researchers

      Watch Now
    • Uncover breakthrough insights. Discover unmet needs. Drive action across the organisation.

      Overview Watch Demo

      Products & Use Cases

      • Experience Research
      • Conjoint Analysis
      • Market Segmentation
      • Panel Management
      • Website & App Feedback
      • Regression Analysis

      Qualtrics MasterSessions

      Pricing Products for Maximum Profitability

      Watch Webinar Now
    • Run world-class research. Find experience gaps. Take action on insights.

      Overview Watch Demo

      Products & Use Cases

      • Survey Tool
      • Survey Distribution
      • Market Research
      • Pricing Analysis

      eBook

      2024 Market Research Trends Report

      Download now
    • Stop betting on what your employees and customers want and find out why they contact you, how they feel and what they will do next with advanced conversation analytics.

      Learn More

      Products

      • Customer
      • Employee
      • Brand

      Popular Use Cases

      • Contact Center Analytics
      • Contact Center AI
      • Contact Center Quality Management

      Making Business More Human

      Qualtrics CEO Zig Serafin discusses why companies must win on Experience - and how leading companies are using empathy at scale to succeed

      WATCH NOW

    • The Experience
      Management Platform™

      Design the experiences people want next. And continually iterate and improve them. Meet the operating system for experience management.

      Overview

      Platform Capabilities

      • Ultimate Listening
      • Actions Automation & Workflows
      • Smart Analysis & Recommendations
      • Experience iD
      • Security & Governance
      • XM Ecosystem
      • XM Directory
      • XM Mobile App

      Experience iD is a connected, intelligent system for ALL your employee and customer experience profile data.

      Learn More
    • XM Marketplace

      Integrations with the world's leading business software, and pre-built, expert-designed programs designed to turbocharge your XM program.

      Overview

      Solution Type

      • Integrations
      • XM Solution Automated Projects
      • XM Solution Guided Programs
      • Survey Templates

      Popular Solutions

      • Salesforce Integration
      • Marketo Integration
      • NPS Survey
      • Customer Satisfaction Survey
      • Employee Onboarding Survey
      • Employee Engagement Survey
      • Brand Perception
      • Brand Awareness Survey
      • Product Naming
      • Course Evaluations
      • Gabor Granger Pricing Sensitivity
      • Van Westerndorp Pricing Sensitivity
    • XM Services

      World-class advisory, implementation, and support services from industry experts and the XM Institute. Whether you want to increase customer loyalty or boost brand perception, we're here for your success with everything from program design, to implementation, and fully managed services.

      Overview

      Advisory

      XM Scientists and advisory consultants with demonstrative experience in your industry

      Learn More

      Implementation

      Technology consultants, engineers, and program architects with deep platform expertise

      Learn More

      Support & Success

      Client service specialists who are obsessed with seeing you succeed

      Learn More

      Research Services

      • Overview
      • Competitive Benchmarking
      • Segmentation Research
      • Brand Tracking Research
      • Solutions for the
        Contact Centre

        Deliver breakthrough contact centre experiences that reduce churn and drive unwavering loyalty from your customers.

        Overview

        Popular Solutions

        • Quality Management
        • Omnichannel Listening and Analytics
        • Sales and Retention Intelligence
        • Digital Customer Service
        • Social Listening

        Educational Resources

        • eBook: Customer Journey Mapping
        • Webinar: Quality Management for CX
        • Webinar: A Smarter Way to Listen with XM Discover
        • Virtual Course: Customer Journey Management
      • Solutions for
        Market Research

        Tackle the hardest research challenges and deliver the results that matter with market research software for everyone from researchers to academics.

        Overview

        Popular Solutions

        • Survey Tool
        • Research & Insights
        • Panel Management
        • Advanced Analysis
        • Market Segmentation

        Educational Resources

        • eBook: What is Experience Design?
        • eBook: Handbook of Question Design
        • eBook: The Panel Management Guide
        • Webinar: The Future of Market Research
      • Solutions for
        CX Professional

        Monitor and improve every moment along the customer journey; Uncover areas of opportunity, automate actions, and drive critical organisational outcomes.

        Overview

        Popular Solutions

        • Digital CX
        • Surveys
        • Location Based
        • Account Management
        • Foundational CX
        • Net Promoter Score

        Educational Resources

        • Qualtrics MasterSessions: Customer Experience
        • eBook: 16 Ways to Capture and Capitalize on
          Customer Insights
        • eBook: ROI of Customer Experience
        • Report: The Total Economic Impact of
          Qualtrics CustomerXM
      • Solutions for
        Human Resources

        With a holistic view of employee experience, your team can pinpoint key drivers of engagement and receive targeted actions to drive meaningful improvement.

        Overview

        Popular Solutions

        • Employee Engagement
        • Training Surveys
        • Employee Pulse Surveys
        • 360 Development
        • Onboarding Feedback
        • Exit Diagnostic

        Educational Resources

        • eBook: Essential Guide to Employee Experience
        • eBook: How to Apply DEI to your Employee Experience Program
        • Webinar: The Great Resignation
      • Solutions for
        Digital

        Understand the end-to-end experience across all your digital channels, identify experience gaps and see the actions to take that will have the biggest impact on customer satisfaction and loyalty.

        Overview

        Popular Solutions

        • Digital Customer Experience
        • Website & App Feedback
        • Online Reputation Management

        Educational Resources

        • eBook: Rising to the Top with Digital Customer Experience
        • eBook: Humanising Digital Experience
        • Article: What is Digital Customer Experience Management & How to Improve It
      • Solutions for
        Product Management

        Improve product market fit. Increase share of wallet. Decrease time to market.

        Overview

        Popular Solutions

        • Pricing Research
        • Concept Testing
        • Market Segmentation
        • Product Satisfaction

        Educational Resources

        • Qualtrics MasterSessions: Products Innovators
          & Researchers
        • eBook: Intro to Product Concept Testing
        • eBook: How Product Experience Research Will Drive Growth
      • Solutions for
        Education

        Improve the entire student and staff experience.

        Overview

        Popular Solutions

        • Education Surveys and Academic Research
        • Student Satisfaction Survey
        • Course Evaluation Software

        Educational Resources

        • eBook: XM for Education
        • eBook: 20 Ways to Transform Education Experience
        • Webinar: Promoting Equity and Well-Being in K-12 Education
      • Solutions for
        Healthcare

        Comprehensive solutions for every health experience that matters.

        Overview

        Popular Solutions

        • Patient Experience (Site of Care)
        • Telehealth Digital Experience
        • Provider Engagement Software
        • Patient Customer Experience

        Educational Resources

        • eBook: Experience Management in Healthcare
        • eBook: Modern Patient Experience
        • eBook: Rethinking Patient Experience
        • Case Study: Healthscope
      • Solutions for
        Technology

        Innovate with speed, agility and confidence and engineer experiences that work for everyone.

        Overview

        Popular Solutions

        • Website & App Feedback
        • Digital CX
        • Product Satisfaction
        • CX Account Management

        Educational Resources

        • eBook: Designing a World-Class Digital CX Program
        • eBook: Essential Website Experience Playbook
        • eBook: Customer Journey Mapping
      • Solutions for
        Retail & CPG

        Increase customer loyalty, revenue, share of wallet, brand recognition, employee engagement, productivity and retention.

        Overview

        Popular Solutions

        • Retail Customer Experience
        • Location Based CX

        Educational Resources

        • eBook: Become a Leader in Retail
          Customer Experience
        • eBook: CX in the Retail Industry
      • Solutions for
        Financial Services

        Deliver exceptional omnichannel experiences, so whenever a client walks into a branch, uses your app, or speaks to a representative, you know you’re building a relationship that will last.

        Overview

        Popular Solutions

        • Property & Casualty Insurance Customer Experience
        • Wealth Management Customer Experience
        • Banking Customer Experience

        Educational Resources

        • Case Study: Goldman Sachs
        • eBook: Experience Leadership in Financial Services
      • Solutions for
        Government

        Design experiences tailored to your citizens, constituents, internal customers and employees.

        Overview

        Popular Solutions

        • Back to Business for Communities
        • Federal Government Customer Experience
        • Fedramp Security Accreditation

        Educational Resources

        • eBook: XM for Government
        • Webinar: Create the Right Environment for Your Employees
      • Solutions for
        B2B

        Transform customer, employee, brand, and product experiences to help increase sales, renewals and grow market share.

        Overview

        Popular Solutions

        • B2B Technology & Manufacturing
        • CX Account Management

        Educational Resources

        • eBook: Best Practices for B2B CX Management
        • Article: The Complete Guide to B2B Customer Experience
      • Solutions for
        Travel & Hospitality

        Whether it's browsing, booking, flying, or staying, make every part of the travel experience unforgettable.

        Overview

        Popular Solutions

        • Hotels & Hospitality Customer Experience
        • Location Based CX

        Educational Resources

        • Webinar: How Spirit Airlines is Improving the Guest
          Travel Experience
        • Blog: 6 Ways to Create Breakthrough
          Travel Experiences
        • Blog: Guest Experience Trends, Tips & Best Practices
      • Solutions for
        Automotive

        Drive loyalty and revenue with world-class experiences at every step, with world-class brand, customer, employee, and product experiences.

        Overview

        Popular Solutions

        • Brand Tracking

        Educational Resources

        • Case Study: BMW
        • CX in the Automotive Industry
        • Blog: Digital Transformation in the Automotive Industry
      • Solutions for
        Media & Telco

        Reach new audiences by unlocking insights hidden deep in experience data and operational data to create and deliver content audiences can’t get enough of.

        Overview

        Popular Solutions

        • Telecommunications Customer Experience
        • Digital CX
        • Brand Tracking

        Educational Resources

        • eBook: Guide to Building a World-Class Brand Tracker
        • Case Study: Pinterest
        • Webinar: Meet the Action-First Approach to a Profitable CX Program

    Learn

    • Product Videos
    • Customer Stories
    • XM Basecamp
    • Training & Certification
    • XM Institute

    Implement

    • XM Marketplace
    • Templates
    • Integrations
    • Free Account

    Connect

    • Community
    • XM Advocates
    • X4 Summit

    Support

    • Support Center
    • XM Services
    • Product Roadmap

    Qualtrics CrossXM

    What is XM?

    • Customer Experience
    • Employee Experience
    • Product Experience
    • Brand Experience
    • Market Research
    • Industry

    Resources

    • Customer Stories
    • eBooks
    • Original Research
    • Analyst Reports
    • Blog
    • Product Demos
    • XM Institute

    Events

    • X4 on Tour Sydney
    • XM Innovation Event
    • XM+
    • Webinars

    Partnerships

    • Become a Partner
    • Accenture + Qualtrics
    • Deloitte Digital + Qualtrics
    • EY + Qualtrics
    • Korn Ferry + Qualtrics
    • Marketplace

    Watch 2023 X4
    on demand sessions

    Watch Now

    Careers

    • Job Openings
    • Qualtrics Life
    • Sales
    • Engineering
    • Customer Success
    • Research Services

    About

    • Contact Us
    • 5 For The Fight
    • Diversity, Equity & Inclusion
    • Newsroom
    • Partnerships
    • Services
    • Brand Book

    We're Hiring!

    View Careers

    Qualtrics Life

    Read more
    • Products
      • CUSTOMER XM
      • Watch Demo
      • Overview
      • Products
      • Contact Centre
      • CrossXM
      • Omnichannel Analytics
      • NPS
      • Digital CX
      • Survey Software
      • Popular Use Cases
      • Social Listening
      • Quality Management
      • Digital Customer Service
      • Sales and Retention Intelligence
      • Voice of the Customer
      • Account Management
      • EMPLOYEE XM
      • Watch Demo
      • Overview
      • Products
      • Employee Engagement
      • CrossXM
      • 360 Development
      • Diversity and Inclusion
      • Digital Employee Experience
      • Popular Use Cases
      • Training
      • Employee Pulse
      • Onboarding Feedback
      • Exit Diagnostic
      • BRAND XM
      • Watch Demo
      • Overview
      • Products & Use Cases
      • Brand Tracking
      • Ad Testing
      • Brand Perception Study
      • Brand Awareness Survey
      • Brand Performance Solution
      • PRODUCT XM
      • Watch Demo
      • Overview
      • Products & Use Cases
      • Pricing Research
      • Concept Testing
      • Market Segmentation
      • Product Satisfaction
      • Feature Prioritisation
      • DESIGN XM
      • Watch Demo
      • Overview
      • Products & Use Cases
      • Experience Research
      • Conjoint Analysis
      • Market Segmentation
      • Panel Management
      • Website & App Feedback
      • Regression Analysis
      • CORE XM
      • Watch Demo
      • Overview
      • Products & Use Cases
      • Survey Tool
      • Survey Distribution
      • Market Research
      • Pricing Analysis
      • XM DSCVR
      • Learn More
      • Products
      • Customer
      • Employee
      • Brand
      • Popular Use Cases
      • Contact Center Analytics
      • Contact Center AI
      • Contact Center Quality Management
      • XM Platform
      • Overview
      • Platform Capabilities
      • Ultimate Listening
      • Actions Automation & Workflows
      • Smart Analysis & Recommendations
      • Experience iD
      • Security & Governance
      • XM Ecosystem
      • XM Directory
      • XM Mobile App
      • XM Marketplace
      • Overview
      • Solution Type
      • Integrations
      • XM Solution Automated Projects
      • XM Solution Guided Programs
      • Survey Templates
      • Popular Solutions
      • Salesforce Integration
      • Marketo Integration
      • NPS Survey
      • Customer Satisfaction Survey
      • Employee Onboarding Survey
      • Employee Engagement Survey
      • Brand Perception
      • Brand Awareness Survey
      • Product Naming
      • Course Evaluations
      • Gabor Granger Pricing Sensitivity
      • Van Westerndorp Pricing Sensitivity
      • XM Services
      • Overview
      • Research Services
      • Overview
      • Competitive Benchmarking
      • Segmentation Research
      • Brand Tracking Research
    • Solutions
      • Role & Team
        • Contact Centre
        • Overview
        • Popular Solutions
        • Quality Management
        • Omnichannel Listening and Analytics
        • Sales and Retention Intelligence
        • Digital Customer Service
        • Social Listening
        • Educational Resources
        • eBook: Customer Journey Mapping
        • Webinar: Quality Management for CX
        • Webinar: A Smarter Way to Listen with XM Discover
        • Virtual Course: Customer Journey Management
        • Market Research
        • Overview
        • Popular Solutions
        • Survey Tool
        • Research & Insights
        • Panel Management
        • Advanced Analysis
        • Market Segmentation
        • Educational Resources
        • eBook: What is Experience Design?
        • eBook: Handbook of Question Design
        • eBook: The Panel Management Guide
        • Webinar: The Future of Market Research
        • CX Professional
        • Overview
        • Popular Solutions
        • Digital CX
        • Surveys
        • Location Based
        • Account Management
        • Foundational CX
        • Net Promoter Score
        • Educational Resources
        • Qualtrics MasterSessions: Customer Experience
        • eBook: 16 Ways to Capture and Capitalize on
          Customer Insights
        • eBook: ROI of Customer Experience
        • Report: The Total Economic Impact of
          Qualtrics CustomerXM
        • Human Resources
        • Overview
        • Popular Solutions
        • Employee Engagement
        • Training Surveys
        • Employee Pulse Surveys
        • 360 Development
        • Onboarding Feedback
        • Exit Diagnostic
        • Educational Resources
        • eBook: Essential Guide to Employee Experience
        • eBook: How to Apply DEI to your Employee Experience Program
        • Webinar: The Great Resignation
        • Digital
        • Overview
        • Popular Solutions
        • Digital Customer Experience
        • Website & App Feedback
        • Online Reputation Management
        • Educational Resources
        • eBook: Rising to the Top with Digital Customer Experience
        • eBook: Humanising Digital Experience
        • Article: What is Digital Customer Experience Management & How to Improve It
        • Product Management
        • Overview
        • Popular Solutions
        • Pricing Research
        • Concept Testing
        • Market Segmentation
        • Product Satisfaction
        • Educational Resources
        • Qualtrics MasterSessions: Products Innovators
          & Researchers
        • eBook: Intro to Product Concept Testing
        • eBook: How Product Experience Research Will Drive Growth
      • Industry
        • Education
        • Overview
        • Popular Solutions
        • Education Surveys and Academic Research
        • Student Satisfaction Survey
        • Course Evaluation Software
        • Educational Resources
        • eBook: XM for Education
        • eBook: 20 Ways to Transform Education Experience
        • Webinar: Promoting Equity and Well-Being in K-12 Education
        • Healthcare
        • Overview
        • Popular Solutions
        • Patient Experience (Site of Care)
        • Telehealth Digital Experience
        • Provider Engagement Software
        • Patient Customer Experience
        • Educational Resources
        • eBook: Experience Management in Healthcare
        • eBook: Modern Patient Experience
        • eBook: Rethinking Patient Experience
        • Case Study: Healthscope
        • Technology
        • Overview
        • Popular Solutions
        • Website & App Feedback
        • Digital CX
        • Product Satisfaction
        • CX Account Management
        • Educational Resources
        • eBook: Designing a World-Class Digital CX Program
        • eBook: Essential Website Experience Playbook
        • eBook: Customer Journey Mapping
        • Retail & CPG
        • Overview
        • Popular Solutions
        • Retail Customer Experience
        • Location Based CX
        • Educational Resources
        • eBook: Become a Leader in Retail
          Customer Experience
        • eBook: CX in the Retail Industry
        • Financial Services
        • Overview
        • Popular Solutions
        • Property & Casualty Insurance Customer Experience
        • Wealth Management Customer Experience
        • Banking Customer Experience
        • Educational Resources
        • Case Study: Goldman Sachs
        • eBook: Experience Leadership in Financial Services
        • Government
        • Overview
        • Popular Solutions
        • Back to Business for Communities
        • Federal Government Customer Experience
        • Fedramp Security Accreditation
        • Educational Resources
        • eBook: XM for Government
        • Webinar: Create the Right Environment for Your Employees
        • B2B
        • Overview
        • Popular Solutions
        • B2B Technology & Manufacturing
        • CX Account Management
        • Educational Resources
        • eBook: Best Practices for B2B CX Management
        • Article: The Complete Guide to B2B Customer Experience
        • Travel & Hospitality
        • Overview
        • Popular Solutions
        • Hotels & Hospitality Customer Experience
        • Location Based CX
        • Educational Resources
        • Webinar: How Spirit Airlines is Improving the Guest
          Travel Experience
        • Blog: 6 Ways to Create Breakthrough
          Travel Experiences
        • Blog: Guest Experience Trends, Tips & Best Practices
        • Automotive
        • Overview
        • Popular Solutions
        • Brand Tracking
        • Educational Resources
        • Case Study: BMW
        • CX in the Automotive Industry
        • Blog: Digital Transformation in the Automotive Industry
        • Media & Telco
        • Overview
        • Popular Solutions
        • Telecommunications Customer Experience
        • Digital CX
        • Brand Tracking
        • Educational Resources
        • eBook: Guide to Building a World-Class Brand Tracker
        • Case Study: Pinterest
        • Webinar: Meet the Action-First Approach to a Profitable CX Program
    • Customers
      • Learn
      • Overview
      • Product Videos
      • Customer Stories
      • XM Basecamp
      • Training & Certification
      • XM Institute
      • Implement
      • Overview
      • XM Marketplace
      • Templates
      • Integrations
      • Free Account
      • Connect
      • Overview
      • Community
      • XM Advocates
      • X4 Summit
      • Support
      • Overview
      • Support Center
      • XM Services
      • Product Roadmap
    • Resources
      • What is XM?
      • Overview
      • Customer Experience
      • Employee Experience
      • Product Experience
      • Brand Experience
      • Market Research
      • Industry
      • Resources
      • Overview
      • Customer Stories
      • eBooks
      • Original Research
      • Analyst Reports
      • Blog
      • Product Demos
      • XM Institute
      • Events
      • Overview
      • X4 on Tour Sydney
      • XM Innovation Event
      • XM+
      • Webinars
      • Partnerships
      • Overview
      • Become a Partner
      • Accenture + Qualtrics
      • Deloitte Digital + Qualtrics
      • EY + Qualtrics
      • Korn Ferry + Qualtrics
      • Marketplace
    • Company
      • Careers
      • Overview
      • Job Openings
      • Qualtrics Life
      • Sales
      • Engineering
      • Customer Success
      • Research Services
      • About
      • Overview
      • Contact Us
      • 5 For The Fight
      • Diversity, Equity & Inclusion
      • Newsroom
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      • Services
      • Brand Book
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Popular Use Cases

  • Customer Experience Management (CXM)
  • NPS Software
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  • Online Survey Software
  • Market Research Software
  • 360 Development
  • Customer Survey Software
  • Website & App Feedback
  • Voice of Customer Software
  • Employee Pulse Surveys
  • Onboarding & New Hire Surveys
  • Reputation Management Software

More Use Cases

  • Free Account
  • Enterprise Level Survey
  • Digital Customer Service
  • Employee Engagement Action Plans
  • Diversity, Equity & Inclusion
  • Contact Center Quality Management
  • What is Market Segmentation?
  • How to Determine Sample Size
  • What is Anova?
  • What is NPS?
  • What is CLV?
  • Factor Analysis Guide
  • Psychographic Segmentation Guide
  • What is CSAT?
  • Conjoint Analysis Guide
  • Customer Service Guide

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