Session airs November 6, 2019 | 8:00 AM AEDT

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SESSION 3

Marketing Myths People Love to Believe

MICHELLE GANSLE Global Lead Insights Transformation / Mars Wrigley

Falling for marketing myths will lead you down the wrong path, but data doesn't lie. Michelle Gansle, the acclaimed insights leader at Mars Wrigley, will break down these marketing myths and show how to rely on facts, not fables.

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