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Session airs December 4, 2019 | 8:00 AM AEDT

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Win Hearts and Minds with Brand Empathy

MICHAEL PLATT, Ph.D. Director, Wharton Neuroscience Initiative / University of Pennsylvania

See an insider walkthrough of a cutting-edge neuroscience study revealing how Apple and Samsung connect with their customers on an emotional level. This landmark study reveals how brands make deep social connections that would be undetectable using traditional marketing methods. The personal connections that brands like Apple and Samsung establish are in large part responsible for their powerful communities and ability to turn a product into a lifestyle.

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