Unparalleled Customer Journeys Start With Brand
In a recent Qualtrics study 65% of people have switched brands because the customer experience did not meet the brand promise. Removing silos to create a connected brand and customer journey is how business leaders are winning customers and keeping them.
Join us as we speak to Forrester Vice President and Principal Analyst, Dipanjan Chatterjee about why we must change our approach to brand and customer experience and how organisations can do this successfully. 78% of marketers currently don’t make aligning brand with CX a priority, find out how you can leverage this opportunity for growth within your own organisation and create breakthrough experiences.
What you'll learn from this webinar:
- Fully understand what is driving the shift and need for brand and customer experience alignment
- How a non siloed approach can impact your business and bottom line
- Practical guidance for how to start creating unparalleled customer journeys
Vice President, Principal Analyst, Forrester
Dipanjan is a vice president and principal analyst at Forrester, where he leads the brand strategy practice. Dipanjan’s recent research delves into brand strategies and experiences that are fuelled by the customer of the future.
Head of Brand, Customer and Design Experience - APJ, Qualtrics
With over 15 years of global brand, customer and product research experience, Lisa leads one of our Solution Strategy teams in Asia Pacific and Japan. Her focus and passion at Qualtrics is to help businesses raise the bar through insights and deliver breakthrough customer experiences.