X4 ON-DEMAND
Creating Emotional Connections One Experience at a Time
Delta Air Lines CEO explains why he doesn't think of them as a travel company, but an experience company, and how focusing on the moments that matter has helped America's biggest airline create powerful emotional connections with millions of travelers.
This session was shared live at X4 Summit 2023 in Salt Lake City on Mar 7-9 2023, when leaders from the world’s most iconic brands shared the experiences delivering breakthrough business results. Learn more about the event and stay up to date on 2024 information here.
Featuring
Ed Bastain
CEO // Delta Airlines