When everything changes, change everything
October 27, 2020 / 10:00 am PT / 1:00 pm EST
With so many things happening this year, the “new normal” keeps changing. Join Alli Webb, founder of Drybar, to learn how the pandemic drove Drybar to shift from a focus on services to a focus on products, and how she’s preparing her company to be ready for the future - no matter what the future looks like. You’ll also hear Urban Outfitters share how their organization pivoted during the crisis to implement changes by listening to their customers. By registering for this event, you will join peers and industry leaders for a lively exchange on:
- The challenges and pressures Drybar faced during its transition from services to products
- How both Drybar and Urban Outfitters are working differently to reach customers and keep them engaged during COVID
- How Urban Outfitters created a system of action to resolve friction points in their online experience
- Resilience and reinvention to keep a business relevant, useful, and resonating with its consumer base during a time of crisis
Founder of Drybar and co-founder of Squeeze
Alli Webb is an Entrepreneur, N.Y. Times Bestselling Author, Founder of Drybar and co-founder of Squeeze. Webb is currently the host of “Raising the Bar”, a podcast she launched with her brother and business partner Michael Landau.
Urban Outfitters Customer Experience Leader
Responsible for both the Digital and Retail experience, Caitlin is dedicated to delivering the very best tools and resources to her peers in order to maintain the best possible customer experience for the ever-changing retail environment.