Retail Consulting ManagerAccenture
In today's connected world, your customers don't think about "channels". Rather, they want to shop on their terms – wherever, whenever, and however they want. With customers moving seamlessly between physical and online interactions, it is more important than ever to create an effortless experience for your customers. In fact, Accenture research found that 61% of customers stopped doing business with at least one company in 2017 because of a poor consumer experience.
But, what does it mean to lead with the customer? How are retailers bringing this concept to life? Join Danielle Lumetta, a global retail leader at Accenture, as she shares how retailers are evolving their experience to be more in line with customer demands and how you can develop and scale a CX program that delivers profitable value.