Quotas

First, what’s a quota? Quotas are like seats in a theater – think of a sold-out movie. When the number of tickets runs out, nobody else can buy a ticket. Quotas act similarly for your respondents. If you want 100 females to complete your study and you hit that number, a quota will ensure that no more females will be able to complete the study.

In your study, we will be adding at least an overall quota to prevent respondents from taking the study when we’ve hit the amount you’ve paid for. If your study has other quotas (e.g., age, gender, income, etc.), we will set those up in the Quotas section as well. So, if your bid includes quotas, no need to worry about them on your end – we’ll take care of these for you!