Session airs October 3, 2018 | 10:00 AM PDT

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SESSION 3 | Qualtrics

How to Drive Product Design and Profits with Customer Segmentation

Steven Snell, PhD XM Scientist

Companies with great segmentation strategies have key advantages including better products, higher sales, and more efficient marketing. Learn how to build your first segmentation study to help make your next product a hit with your target market.

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