Talk about the Experience Economy and it won’t be long before someone mentions Apple, Wal-Mart or Starbucks. Aside from being the pioneers of experience management, one thing they all have in common is Emily Chang, the SVP of Marketing for Starbucks. She has built a career at the world’s most iconic brands, shaping the experience […]
![The power of customer reviews [Infographic]](https://www.qualtrics.com/m/assets/blog/wp-content/uploads/2019/04/people-talking-at-a-table-1200x800.jpg)
If the digital age was the rocket fuel for the Experience Economy, then social media is it’s booster engine. A whole new generation has now entered the market having grown up sharing each and every experience in the moment, whether it’s the meal they just ate, a vacation they have taken, or the latest product […]
In a recent survey by Glassdoor, 60% of people said that benefits and perks were a big factor for them when considering a new job offer. And 80% of employees said they’d choose additional benefits over a pay rise. The obvious follow-up question for any HR team is: what benefits do people want? For example, […]
How do you move from initial employee engagement survey to full-scale long-term measurement? Here are some expert tips to help you build an EX program that’s sustainable, scalable, and above all, beneficial to your business. 1. Establish ownership The idea of developing and driving a multi-channel employee experience program, handling analytics and strategy, and acting […]
The Van Westendorp pricing model can help you gauge what respondents are really willing to pay for an item – and how to set a price range for a real-world market. Researching prices is not straightforward Determining your price point through market research surveys is a notoriously tricky task. Asking respondents outright tends to result […]
Employee NPS has become a popular measure for employee engagement — but how useful is it and is a single measure of engagement the best way to improve the employee experience? What is eNPS? Employee Net Promoter Score (eNPS) is a measure of how likely your staff members are to recommend your company as a […]
Every quarter, we ask 5,000 employees around the world about their experiences at work — the results paint a varied picture with marked differences between the experiences of employees in different countries and different sectors. Here we take a look at how the experience differs for workers in different industries. Which industry has the most […]
Plenty of big brands no longer exist today that, not so long ago, were household names. Think Pan Am, Blockbuster Video and Compaq to name a few. It can happen to the best of them. But, perhaps more interesting, are the household names that teetered on the edge of that list, brands that faced extinction […]