Posts by Jack Davies


Van Westendorp pricing studies explained

The Van Westendorp pricing model can help you gauge what respondents are really willing to pay for an item – and how to set a price range for a real-world market. Researching prices is not straightforward Determining your price point through market research surveys is a notoriously tricky task. Asking respondents outright tends to result […]

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Is value-based pricing the right research model for you?

Find out if value-based pricing is the right study for you to work out the best price point for your product Value-based pricing uses customer perception as a way to determine the price point of a product. Instead of basing the price on how much it cost to manufacture, or how much a previous product […]

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Is Employee Net Promoter Score (eNPS) a Good Measure of Engagement?

Employee NPS has become a popular measure for employee engagement — but how useful is it and is a single measure of engagement the best way to improve the employee experience? What is eNPS? Employee Net Promoter Score (eNPS) is a measure of how likely your staff members are to recommend your company as a […]

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Which sector has the most engaged employees?

Every quarter, we ask 5,000 employees around the world about their experiences at work — the results paint a varied picture with marked differences between the experiences of employees in different countries and different sectors. Here we take a look at how the experience differs for workers in different industries. Which industry has the most […]

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