The Van Westendorp pricing model can help you gauge what respondents are really willing to pay for an item – and how to set a price range for a real-world market. Researching prices is not straightforward Determining your price point through market research surveys is a notoriously tricky task. Asking respondents outright tends to result […]
Find out if value-based pricing is the right study for you to work out the best price point for your product Value-based pricing uses customer perception as a way to determine the price point of a product. Instead of basing the price on how much it cost to manufacture, or how much a previous product […]
The results of our 2018 State of Play Employee Engagement study are in and from our research into the experience for 6,000 employees around the world, one thing is clear — personal relationships are one of the key factors that impact the experience. Our study looks at employee engagement across a range of sectors in […]
Employee NPS has become a popular measure for employee engagement — but how useful is it and is a single measure of engagement the best way to improve the employee experience? What is eNPS? Employee Net Promoter Score (eNPS) is a measure of how likely your staff members are to recommend your company as a […]
Something huge just happened in British retail. John Lewis aired a new TV ad… in September. That’s right, the retail giant that normally reserves its TV advertising to Christmas has an announcement so big they decided to break with years of tradition to tell the British public through a somewhat unique rendition of Queen’s Bohemian […]
Every quarter, we ask 5,000 employees around the world about their experiences at work — the results paint a varied picture with marked differences between the experiences of employees in different countries and different sectors. Here we take a look at how the experience differs for workers in different industries. Which industry has the most […]
Plenty of big brands no longer exist today that, not so long ago, were household names. Think Pan Am, Blockbuster Video and Compaq to name a few. It can happen to the best of them. But, perhaps more interesting, are the household names that teetered on the edge of that list, brands that faced extinction […]