Getting to Why: Defining and Articulating Your Brand’s Purpose
JESSE PUREWAL Partner / Prophet
In today’s world, consumers have more choice than ever. Creating brand loyalty isn’t about pricing and promotion – it’s about promise and purpose. People don’t want to be marketed and sold to; they want to affiliate with, buy from, and spend time in communities with whom they have an authentic shared interest. In this session, Jesse Purewal of marketing consultancy Prophet shares stories of companies who’ve successfully defined a brand purpose and offers a perspective on how you can create and articulate yours.