The Marriage of Information and Inspiration

The Brand You Save Could Be Your Own

November 13, 2019 | 10:00 AM PDT
November 13, 2019 10:00 AM November 13, 2019 11:00 AM America/Los_Angeles Qualtrics Master Session 6: The Brand You Save Could Be Your Own Many brand trackers deserve the bad rap they get. But when done right, they might just save your brand. Join Kellen Fowler of 1-800 CONTACTS as he shares how their on-going brand tracker gave them an early warning of impending trouble, and how it helped them course correct before it was too late. \n\nhttps://www.qualtrics.com/events/sessions-brand-experience/session-6-save-your-brand/ Add to Calendar Watch Now

Win Hearts and Minds with Brand Empathy

November 20, 2019 | 10:00 AM PDT
November 20, 2019 10:00 AM November 20, 2019 11:00 AM America/Los_Angeles Qualtrics Master Session 7: Win Hearts and Minds with Brand Empathy See an insider walkthrough of a cutting-edge neuroscience study revealing how Apple and Samsung connect with their customers on an emotional level. This landmark study reveals how brands make deep social connections that would be undetectable using traditional marketing methods. The personal connections that brands like Apple and Samsung establish are in large part responsible for their powerful communities and ability to turn a product into a lifestyle.\n\nhttps://www.qualtrics.com/events/sessions-brand-experience/session-7-brand-empathy/ Add to Calendar Watch Now

People Love Experiences, Not Ads

October 9, 2019 | 10:00 AM PDT
October 9, 2019 10:00 AM October 9, 2019 11:00 AM America/Los_Angeles Qualtrics Master Session 1: People Love Experiences, Not Ads Consumers ignore advertising but crave experiences. If your brand hypes but doesn’t actually help, consumers will turn elsewhere. Fast. Bonin Bough, the brand mastermind behind Oreo, Cadbury, Pepsi and Gatorade, shares his inside story of how he cracked the code of channeling brand experience into blockbuster growth — and how you can too.\n\nhttps://www.qualtrics.com/events/sessions-brand-experience/session-1-people-love-experiences/ Add to Calendar Watch Now

Getting to Why: Defining and Articulating Your Brand’s Purpose

October 16, 2019 | 10:00 AM PDT
October 16, 2019 10:00 AM October 16, 2019 11:00 AM America/Los_Angeles Qualtrics Master Session 2: Getting to Why: Defining and Articulating Your Brand’s Purpose In today’s world, consumers have more choice than ever. Creating brand loyalty isn’t about pricing and promotion – it’s about promise and purpose. People don’t want to be marketed and sold to; they want to affiliate with, buy from, and spend time in communities with whom they have an authentic shared interest. In this session, Jesse Purewal of marketing consultancy Prophet shares stories of companies who’ve successfully defined a brand purpose and offers a perspective on how you can create and articulate yours.\n\nhttps://www.qualtrics.com/events/sessions-brand-experience/session-2-changing-brand-future/ Add to Calendar Watch Now

Marketing Myths People Love to Believe

October 23, 2019 | 10:00 AM PDT
October 23, 2019 10:00 AM October 23, 2019 11:00 AM America/Los_Angeles Qualtrics Master Session 3: Marketing Myths People Love to Believe Urban legends aren’t just about cow tipping or alligators in the sewer — there are plenty of marketing legends being whispered around, too. Tempted to spend more on heavy users? Don’t do it! Falling for marketing myths will lead you down the wrong path, but data doesn't lie. Michelle Gansle, the acclaimed insights leader at Mars Wrigley, will break down these marketing myths and show how to rely on facts, not fables. \n\nhttps://www.qualtrics.com/events/sessions-brand-experience/session-3-debunking-marketing-myths/ Add to Calendar Watch Now

Don’t Just Be Disruptive, Be Distinctive

October 30, 2019 | 10:00 AM PDT
October 30, 2019 10:00 AM October 30, 2019 11:00 AM America/Los_Angeles Qualtrics Master Session 4: Don’t Just Be Disruptive, Be Distinctive While some brands set their sights on having disruptive products/services, communications, and experiences, many of these efforts often go to waste. Greg Dzurik from Collider / Yum! Brands (Taco Bell/KFC/Pizza Hut) will share why brands should focus their energy on being distinctive and how to measure your brand's distinctive assets.\n\nhttps://www.qualtrics.com/events/sessions-brand-experience/session-4-disruptive-and-distinctive/ Add to Calendar Watch Now