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SESSION 4
Don’t Just Be Disruptive, Be Distinctive
GREG DZURIK VP Marketing and Innovation Strategy / Yum Brands
While some brands set their sights on having disruptive products/services, communications, and experiences, many of these efforts often go to waste. Greg Dzurik from Collider / Yum! Brands (Taco Bell/KFC/Pizza Hut) will share why brands should focus their energy on being distinctive and how to measure your brand's distinctive assets.
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