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SESSION 6
The Brand You Save Could Be Your Own
KELLEN FOWLER VP of Business Development / 1-800 Contacts
Many brand trackers deserve the bad rap they get. But when done right, they might just save your brand. Join Kellen Fowler of 1-800 CONTACTS as he shares how their on-going brand tracker gave them an early warning of impending trouble, and how it helped them course correct before it was too late.
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