Understanding Customer Motivations in a Crisis Moment
November 18, 2020 / 10:00 am PT / 11:00 am MT
In times of crisis, customer needs change quickly. But how do you keep up? How do you adapt your strategy in the face of new challenges and respond to emerging customer needs? Join us for a virtual event with Deloitte and FullStory to find out how you can respond quickly and take the right actions to meet your customers' needs, no matter how fast they change.
- How to understand your customer’s changing motivations.
- Where to access tools that help you make the most impactful changes quickly - speed matters!
- Why organizing your teams and tools to be more agile will keep you ahead of future change cycles.
Deloitte Consulting LLP
Khusro Khalid (KK) is a leader in Deloitte Digital’s Advertising, Marketing and Commerce offering where he advises global clients in the use of technology to achieve their strategic goals. KK has over 20 years of experience in leading digital transformation initiatives with a focus on customer experience, data and insights, and technology-based engagement platforms.
Head of Digital CX
As Head of Digital CX, Clay Warren leads the product and marketing strategy for the Qualtrics CustomerXM for Digital solution. In his career, he has enjoyed both a depth and diversity of experience spanning disciplines including digital marketing strategy, media, analytics, and product marketing. Prior to Qualtrics, Clay led the go-to-market strategy for Adobe Analytics. Prior to Adobe, he built digital marketing strategies for Microsoft and for global brands at digital agency, Razorfish.
Head of Product
Agata is an experienced digital leader, with 15+ years of experience in product management, strategy, consulting, and engineering. She currently leads the product team at FullStory, a leading digital experience analytics platform. Agata is passionate about data and research-based decision making, aligning teams to scale and building customer-centric products that create better experiences for end users. Prior to joining FullStory Agata built and led product teams at a range of organizations, from startups to Fortune 100 companies (including IBM and Home Depot).