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XM 2021: Trends and Opportunities

As the world makes its way back to a new normal, organizations will need to adapt their Experience Management efforts and determine how to adjust their offerings to best navigate this shifting environment. Join industry visionary Bruce Temkin as he shares insights into the key focus areas for the XM Institute and how you can support your customers as they lead their organizations out of the downturn.

What you'll learn from this webinar:

  • A preview into priority focus areas for the XM Institute
  • Projected trends in XM in 2021
  • Opportunities and resources for the Qualtrics partner ecosystem

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Picture of Bruce Temkin

Bruce Temkin

Head of Qualtrics XM Institute

Bruce Temkin is an experience management (XM) visionary and is often referred to as the “Godfather of Customer Experience.” He has been credited with the creation of the customer experience movement and has helped hundreds of organizations transform their customer experience. Bruce joined Qualtrics to lead the newly formed Qualtrics XM Institute, which aims to become the world’s premiere center of excellence for XM enablement and thought leadership. In this role, he leads the development of research, tools, and training that help organizations maximize the value from their XM efforts.

More than 16,000 brands and 99 of the top 100 business schools use Qualtrics