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Elevating the fan
experience with the
Tampa Bay Buccaneers

The scoreline is just one part of the fan experience. Win or lose, fans deserve an experience from the teams they follow — and when they get it, it strengthens loyalty and drives additional spend on game day and beyond.

Join John Breedlove, Director of Insights and Strategy at Tampa Bay Buccaneers, to explore how the Super Bowl Champions use fan feedback to re-think the experience for season ticket holders.

Join us to learn

  • How to use advanced research techniques, such as conjoint analysis, to collect insights that improve every touchpoint of the fan journey
  • Methods to build a comprehensive fan experience program that let you take action to impact your bottom line
  • How other professional and collegiate teams are using the Qualtrics platform to design the ultimate fan experience

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Picture of John Breedlove

John Breedlove

Director of Insights and Strategy
Tampa Bay Buccaneers

John Breedlove in in his 10th season with the Tampa Bay Buccaneers and is the Director, Insights & Strategy. In this role, he is responsible for producing insights, analysis and tools that aid in improving the effectiveness and efficiency of all business units.In his time prior to the Buccaneers, Breedlove spent 7 years as the Director of Database for Madison Square Garden and began his career with 2 years as a member of the Research & Database department at the Miami Heat.

Picture of Craig Lutz

Craig Lutz

Director of Research & Insights

Craig has been at Qualtrics for 14 years where he has participated in a number of different roles including Services Software Engineer, Product Manager, Consultant and Data Scientist. He is a pioneer in advanced quantitative software computing, simulations and design. He is the author of Exploring Conjoint Analysis. Craig graduated from Brigham Young University with a degree in Actuarial Science and Mathematics.

More than 16,000 brands and 99 of the top 100 business schools use Qualtrics