Back in the Air: How to Get Travelers Flying Again During COVID-19
Travelers are facing a crisis of confidence. Bookings are down 85% from a year ago, and after rising gradually during the summer ticket sales have stalled in the past month. But airports and flights have generally been safe with no U.S. carriers reporting safety lapses or outbreaks associated with their travellers. With this window of opportunity, here’s how airlines can instill the confidence people need to get back in the air: Offer careful boarding and deplaning experiences, vigorously enforce safety standards among passengers and crew, and provide special booking and in-flight experiences.
Travelers are divided over whether they will fly in the next 6 months
How likely are you to travel by air in the next 6 months?
| 0% | 40% |
|---|---|
| Extremely likely | |
| Somewhat likely | |
| Neither likely or unlikely | |
| Somewhat unlikely | |
| Extremely unlikely |
Travelers want airlines to protect them from their fellow travelers
travelers say they are willing to pay more to fly on an airline with the best COVID-19 response.
of travelers want a guarantee that middle seats will be open
Travelers are most concerned about getting COVID-19 from the places they actually touch
| 0% | 50% |
|---|---|
| Head/arm/leg rests | |
| Tray table | |
| Air filtration systems | |
| Lavatories | |
| Seat cushion |