Articles written by Joe Martin
What is customer acquisition cost (CAC) and How to calculate it
Every customer you attract costs money, and getting the balance right between how much you pay to attract a customer, and how much that customer is worth to your business is one of the most important ...
Global consumer trends to watch out for in 2023
Consumers demanded better experiences in 2022, and businesses that listened were able to find succes...
How effective leaders create excellent experiences to drive performance
What are the fundamental elements that enable organizations and leaders to not only create high-perf...
By Lisa Wager
The inequity of well-being at work: how organizations can take action
Well-being in traditionally marginalized groups can look different due to their unique lived experie...