Articles written by Joe Martin
5 customer experiences you have to nail as a brand
We’ve all had the familiar Amazon experience. We navigate, click, and magically two days later our laundry detergent arrives. They truly are the master of retail experience, but just the other day I...
10 min read
Top Tips for Leading Remote Teams
Remote work is all the craze these days. Recent data from CloudApp shows that 1 in 4 employees work from home at least once a week. Moreover, the majority of Gen Zers work remotely at least once a wee...
11 min read
New research: Understanding world issues through the experiences of those who are living them
This week global decision-makers will gather in Davos for the 50th Annual Meeting of the World Econo...
By Steven Snell
New Research: The ROI of Customer Experience
The XM Institute recently published a new report, The ROI of Customer Experience, 2019. It examines ...
By Bruce Temkin
Product updates: XM is now more streamlined, intelligent, and mobile
Picture a future where you’re able to move beyond legacy data measurement to an experience-centere...
By Julie Larson-Green