Articles written by Joe Martin
What is customer acquisition cost (CAC) and How to calculate it
Every customer you attract costs money, and getting the balance right between how much you pay to attract a customer, and how much that customer is worth to your business is one of the most important ...
11 min read
5 customer experiences you have to nail as a brand
We’ve all had the familiar Amazon experience. We navigate, click, and magically two days later our laundry detergent arrives. They truly are the master of retail experience, but just the other day I...
10 min read
Being bold to be relevant
Jim Stengel, Author and former CMO of P&G, was joined by Andrea Zahumensky, CMO of KFC US, to di...
By Harry Gough
How ready are Americans to trust a COVID-19 vaccine?
After months of quarantine and a barrage of changing information, much of the American public has be...
By Liesl Nielsen
An astronaut's advice: 6 ways to thrive in isolation and dream big
British astronaut Tim Peake explains how the lessons he’s learned in space can be applied to our o...
By Catherine Thurtle