Lachlan Malone is a contributor to the Qualtrics blog.
Articles written by Lachlan Malone
3 tips for growing your brand through research
Are you using research and insights to cut through the noise and build a brand that truly stands out? This is the question Steve Lockwood, Head of Insights and Marketing Analytics at Australia’s ...
4 min read
Chobani: Putting market research to work
“Great brands are built by individuals with purpose, vision, and single-mindedness.” This was Chobani’s opening maxim at Qualtrics’ Sydney X4, providing powerful insight into the company’...
5 min read
4 ways leading companies are predicting customer behavior
A great customer experience (CX) is determined by a business’s ability to effectively respond to the question: “what do customers want?” The challenge, however, is that in today’s disruptive e...
5 min read
Reimagining school: the ‘ongoing new normal’
Education leaders must do something they have never done before – safely teach and care for childr...
By Byron Adams
Your people and the future of work: How to help them thrive
Helping your employees to thrive during this time is challenging, but it’s essential for the long-...
By Catherine Thurtle
Most people aren’t ready to go back to the office yet, but they’re feeling more confident returning to normal life
More than 60% of workers say they’d feel uncomfortable returning to a workplace right now Three...
By Liesl Nielsen