Lachlan Malone is a contributor to the Qualtrics blog.
Articles written by Lachlan Malone
3 tips for growing your brand through research
Are you using research and insights to cut through the noise and build a brand that truly stands out? This is the question Steve Lockwood, Head of Insights and Marketing Analytics at Australia’s ...
4 min read
Chobani: Putting market research to work
“Great brands are built by individuals with purpose, vision, and single-mindedness.” This was Chobani’s opening maxim at Qualtrics’ Sydney X4, providing powerful insight into the company’...
5 min read
4 ways leading companies are predicting customer behavior
A great customer experience (CX) is determined by a business’s ability to effectively respond to the question: “what do customers want?” The challenge, however, is that in today’s disruptive e...
5 min read
New research: Understanding world issues through the experiences of those who are living them
This week global decision-makers will gather in Davos for the 50th Annual Meeting of the World Econo...
By Steven Snell
New Research: The ROI of Customer Experience
The XM Institute recently published a new report, The ROI of Customer Experience, 2019. It examines ...
By Bruce Temkin
Product updates: XM is now more streamlined, intelligent, and mobile
Picture a future where you’re able to move beyond legacy data measurement to an experience-centere...
By Julie Larson-Green