Lachlan Malone is a contributor to the Qualtrics blog.
Articles written by Lachlan Malone
3 tips for growing your brand through research
Are you using research and insights to cut through the noise and build a brand that truly stands out? This is the question Steve Lockwood, Head of Insights and Marketing Analytics at Australia’s ...
4 min read
Chobani: Putting market research to work
“Great brands are built by individuals with purpose, vision, and single-mindedness.” This was Chobani’s opening maxim at Qualtrics’ Sydney X4, providing powerful insight into the company’...
5 min read
4 ways leading companies are predicting customer behavior
A great customer experience (CX) is determined by a business’s ability to effectively respond to the question: “what do customers want?” The challenge, however, is that in today’s disruptive e...
5 min read
The Experience Leaders making a difference during COVID-19
The COVID-19 crisis is unprecedented and the road map for the year ahead has been ripped up. What ma...
How your brand can build & keep trust amid COVID-19
The COVID-19 pandemic is creating a new reality for brands and everyone is feeling the impact. In...
How Ready Are We to Work from Home?
The COVID-19 pandemic is rapidly changing the way we work. The U.S. federal government first issued ...