Posts by Lachlan Malone

3 tips for growing your brand through research

Are you using research and insights to cut through the noise and build a brand that truly stands out? This is the question Steve Lockwood, Head of Insights and Marketing Analytics at Australia’s largest online comparison site Finder, is on a mission to solve. He’s not alone either, with more research analysts coming forward to […]

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Chobani: Putting market research to work

“Great brands are built by individuals with purpose, vision, and single-mindedness.” This was Chobani’s opening maxim at Qualtrics’ Sydney X4, providing powerful insight into the company’s approach to creating a great brand experience. But what do purpose, vision, and single-mindedness look like in reality? For Chobani it’s simple – make great products your customers love. […]

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4 ways leading companies are predicting customer behavior

A great customer experience (CX) is determined by a business’s ability to effectively respond to the question: “what do customers want?” The challenge, however, is that in today’s disruptive economies brands often need to answer this question before consumers even have the chance to ask it. Organizations need to be quick to market. And they […]

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