Lachlan Malone is a contributor to the Qualtrics blog.
Articles written by Lachlan Malone
3 tips for growing your brand through research
Are you using research and insights to cut through the noise and build a brand that truly stands out? This is the question Steve Lockwood, Head of Insights and Marketing Analytics at Australia’s ...
4 min read
Chobani: Putting market research to work
“Great brands are built by individuals with purpose, vision, and single-mindedness.” This was Chobani’s opening maxim at Qualtrics’ Sydney X4, providing powerful insight into the company’...
5 min read
4 ways leading companies are predicting customer behavior
A great customer experience (CX) is determined by a business’s ability to effectively respond to the question: “what do customers want?” The challenge, however, is that in today’s disruptive e...
5 min read
Product updates: XM is now more streamlined, intelligent, and mobile
Picture a future where you’re able to move beyond legacy data measurement to an experience-centere...
By Julie Larson-Green
The future of EX: 20 predictions for 2020
Our team of EX Scientists have donned their soothsayer hats to see what’s coming around the corner...
By Catherine Thurtle
What is Qualitative Research and When Should You Use It?
Launching new products is a notoriously tricky business. Especially a new consumer packaged goods (C...
By Justin Ethington