Skip to main content

Employee Experience

SHRM’s New Approach to EX Impact: Learn More at the SHRM Annual Conference

If you ask nearly any HR practitioner or consultant where they go to find the most timely, valuable, and accurate information to help them do their job, the answer will be SHRM. The combination of thought leadership, tools, policy information, training and education, policy influence, and networking has made SHRM one of the most impactful professional organizations in the world. SHRM’s Business Solutions portfolio includes the Employee Engagement Survey and Thrive 360, two products geared toward helping organizations transform.

“Here at ILCAO, we have been extremely impressed with the entire experience. From creating the survey, distributing it to employees, and reviewing our results, everything has been with ease. The Qualtrics XM platform™ is easy to navigate and very user friendly and the dashboard is very robust and so beneficial for reviewing responses and targeting trouble areas. All in all, ILCAO had a great survey experience start to finish and will absolutely use this platform with SHRM again.”

Mackenzie Coakley, Director of Human Resources: Ironton-Lawrence County CAO (ILCAO)

That is why we at Qualtrics are so excited to partner with SHRM to become their Experience Management platform™ for SHRM employees and members. The new partnership will help SHRM and its members make data-driven decisions based on evolving employee needs and put into practice the research and thought leadership that SHRM collects and disseminates every day. To add to that, SHRM has also gathered some of the most robust best practice content and scientifically valid employee survey benchmarks in the world, drawn from over 15.7 million employees annually via their partnership with Workforce Science Associates (WSA). WSA's content and benchmarks, powered by the Qualtrics XM platform™, will allow companies to measure what matters most to their employees, receive reliable comparisons to companies they compete with for talent, and identify focused actions to increase employee engagement. For years, SHRM has helped its members optimize their HR strategies to accomplish their goals. The new content and platform takes the prior experience to the next level with real-time reporting and analytics, guided action planning, focus areas, and a statistics module. Not only will you get a dedicated specialist to help support you through the entire process, but as the administrator of the survey for your organization, if you are a SHRM-CP or SHRM-SCP holder, you can earn 10-20 PDCs for your work on the SHRM survey that meets or supports your organizational goals!

To add to the excitement around our partnership with SHRM, we jumped at the opportunity to sponsor the SHRM 21 Annual Conference, being held September 9-12 in Las Vegas. For the first time, the SHRM Annual Conference is taking place both in-person and virtually this year! With thousands of professionals expected to attend the event, it’s an incredible opportunity to hear HR experts and innovators talk about everything from employment law and legislation to strategic management, leadership development and more. People who attend can gain practical skills pertaining to improving employee engagement and productivity, talent management, and inclusion and diversity practices. The networking opportunities are just as impactful since learning from our peers is a great way to learn about real-world challenges and how companies are solving for the Future of Work.

With the unique opportunity to kick off the main stage keynote on Saturday, we get to share our vision. Employee experience management is no longer nice to have—It’s a Board mandate. People are the differentiating factor within organizations; retaining your most talented people makes all the difference when it comes to ensuring business continuity and exceed business goals.

I look forward to getting the chance to talk to anyone excited to share stories from the front lines of employee experience or to talk about innovative strategies for optimizing organizations in the new paradigm we now operate in. Please visit us at booth #5065 or join us virtually at the SHRM Annual Conference!

About Qualtrics

Qualtrics, the world’s No. 1 Experience Management (XM) provider and creator of the XM category, is changing the way organizations manage and improve the four core experiences of business—customer, employee, product, and brand. Over 13,500 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)—the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit


About SHRM

SHRM, the Society for Human Resource Management, creates better workplaces where employers and employees thrive together. As the voice of all things work, workers, and the workplace, SHRM is the foremost expert, convener, and thought leader on issues impacting today's evolving workplaces. With 300,000+ HR and business executive members in 165 countries, SHRM impacts the lives of more than 115 million workers and families globally. Learn more at and on Twitter @SHRM.

Qualtrics // Experience Management

Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform.

Over 12,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands.

Related Articles