Survey Platform - Step 2: Customizing Pathways | Qualtrics

Step 2: Customizing Survey Pathways

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SummaryTutorialProject 2


In this step you will learn about the various logics that enable your survey to present unique experiences to each respondent. Specifically you will learn how to hide/display questions and question blocks based on respondent criteria (i.e., only those 18+ are allowed to see the main survey questions).


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Project 2

Let’s customize the pathways respondents will take through our survey.

  1. Use skip logic to skip those that have not recently visited your ice cream shop to the end of the block.
  2. Use a branch in your survey flow (placed in between your first and second blocks) that sends respondents to the end of the survey if they have not recently visited your shop. Set up a custom end of survey message that will display to these respondents as they end your survey.
  3. Use display logic to specify that your text entry question (why were you dissatisfied?) only appears to those who indicated that they were dissatisfied in your matrix table question (how satisfied were you with…?)
  4. Preview your survey to ensure that your logic is working as expected. Make any changes needed to achieve the desired behavior.


Additional Content

Carry Forward:
This feature allows you to copy specific answer choices from one question and bring them into a future question in your survey.
Default Choices:
This feature allows you to pre-populate answer choices when a respondent opens their survey or arrives at a particular question.
Loop & Merge:
This feature allows you to take a block of questions and dynamically repeat it multiple times for a respondent.
Piped Text:
This feature allows you to pull in previously collected information and display it to respondents.
This Survey Flow element allows you to randomize the order of blocks or other elements in your Survey Flow.  You can also apply randomization to question order using Question Randomization or to answer choices using Choice Randomization.