Heat Mapping the Best Locations
Few things are more important than finding the right location for the new Lassi & Lemonade stands. Moksh and Naman’s first attempt was on a side street that saw little traffic. So, we captured an image map of the neighborhood and used it in a specialty Heat Map question.
Heat Maps allow participants to click on an image, thereby recording preferences across a group of survey takers.
Exercise M: Throwing in a Heat Map
- Click Create a New Question.
- Under Change Question Type, select Heat Map.
- Click Select a graphic to use for this question.
- Choose a graphic you’ve uploaded to your library.
Qtip: You can also click Upload a New Graphic to upload a new image to your Qualtrics Library.
- Enter the instructions: Click on the best location in our neighborhood for a summertime drink stand. (Choose up to 2 spots!)
- Set the number of clicks each respondent may make on the image to 2.
“Before we get too far, we want to preview your survey and see if it is working properly,” I explained. I didn’t want the kids to get deep into their data collection and realize that we made mistakes early on. “Plus, it’s kind of fun taking your own survey to see if it all works the way you have planned.”
This is the essence of dogfooding: trying it yourself before you involve unsuspecting respondents.
Exercise N: Previewing Your Survey
The question number (Q#) is auto-assigned for backend reference and data control integrity. (That’s a mouthful, we know.)
After deleting questions and moving them all around, it’s obvious that your Q- numbers are not in order. Most surveys don’t show question numbers, so most developers don’t usually bother renumbering their questions. It’s optional. But if you wish, you can renumber your questions in two ways:
- Manually: Click the Q# and type over the existing value. While changing numbers one-by-one can be annoying, especially in long surveys, this method does give you the option to create custom number formats (e.g., 1a, 1b, and 1c).
- Automatically: A faster way to re-number an entire survey is to use the Auto-Number Questions feature.
Exercise O: Auto-Numbering Questions
Sometimes it’s necessary to delete a question. Surveys can get too long, or you realize that a chosen question type will not give you enough valuable information. “Don’t worry about deleting questions,” I explained. “You can rescue them if you were too hasty.”
A deleted question is stored in the Trash at the bottom of the survey.
Exercise P: Deleting Questions
- Select the question How much do you like lemonade? (This was the very first question (Q1) from XM Essentials 1, Exercise A: Creating a Project.)
- Click the red minus sign ( – ) that appears to the right of the question. It will be sent to the trash at the bottom of your survey.
Extra Credit: Restoring Deleted Questions
A deleted question is stored in the Trash at the bottom of the survey unless it is permanently deleted afterwards. If your survey has collected responses, deleting a question will remove all of its associated data from your reports. But, if the question is still in your trash and you restore it, the data will also return. (Which is good news!)
To undelete a question:
- Scroll down to the bottom of your survey to see your trashed questions. Expand the Trash / Unused Questions by clicking the down arrow.
- Select the question you would like to undelete.
- Click Restore.
More Extra Credit: Permanently Deleting Questions
To delete a question permanently, click Permanently Delete while it’s selected in the trash. Alternatively, if you have multiple questions in your trash, you can choose Empty Trash to clear out ALL of the questions.