• Customer Experience
    Customer Experience
  • Employee Experience
    Employee Experience
  • Brand Experience
    Brand Experience
  • Product Experience
    Product Experience
  • Core XM
    Core XM
  • Design XM
    Design XM

XM Essentials 5: Location, Location, Location

What's on This Page:

Was this helpful?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The feedback you submit here is used only to help improve this page.

That’s great! Thank you for your feedback!

Thank you for your feedback!

Heat Mapping the Best Locations

Few things are more important than finding the right location for the new Lassi & Lemonade stands. Moksh and Naman’s first attempt was on a side street that saw little traffic. So, we captured an image map of the neighborhood and used it in a specialty Heat Map question.

Heat Maps allow participants to click on an image, thereby recording preferences across a group of survey takers.

Map of a street named Canyon road with a park at the end

Qtip: Use this image to practice creating Heat Maps. Right-click on the image and save it to your computer, then add it to your Qualtrics library as you did in XM Essentials 4, Exercise J: Creating a Static Question with a Graphic. (For more help with images, visit the supplemental resources in XM Essentials 12: Importing & Exporting Surveys, Response Data, & Images.)

Try it!

Exercise M: Throwing in a Heat Map

  1. Click Add new question.
    clicking add new question and then heat map
  2. Select Heat Map.
  3. Click Select a graphic to use for this question.
    clicking select a graphic to use for this question
  4. Choose a graphic you’ve uploaded to your library.
    Upload image window

    Qtip: You can also click Upload a New Graphic to upload a new image to your Qualtrics Library.
  5. Enter the instructions: Click on the best location in our neighborhood for a summertime drink stand. (Choose up to 2 spots!)
    changing the question text and changing clicks to 2
  6. Set the number of clicks each respondent may make on the image to 2.
Qtip: If a neighbor clicks more than twice, their oldest click will be replaced with the newest one.
Qtip: Regions allow you to block out sections inside the image. While optional, regions can make reporting easier for large data sets. Read more on the Heat Map page.


“Before we get too far, we want to preview your survey and see if it is working properly,” I explained. I didn’t want the kids to get deep into their data collection and realize that we made mistakes early on. “Plus, it’s kind of fun taking your own survey to see if it all works the way you have planned.”

This is the essence of dogfooding: trying it yourself before you involve unsuspecting respondents.

Qtip: You can answer your own questions in preview mode! Preview data is stored separately from any other data you’ll collect later (e.g., after you publish and go live). It is easily deleted at any time. Visit the Preview Survey support page to learn more.

Try it!

Exercise N: Previewing Your Survey

  1. Click the Preview button.
    clicking the preview button
  2. You can copy the survey ID from the URL. Survey IDs begin with SV_.
    copying the survey id and navigating through the preview using the navigation buttons
  3. Click Next button to scroll through both the desktop and mobile versions of your survey.
  4. Click Place Bookmark to bookmark the page in order to return to the same page when you preview the survey again. This is particularly useful for testing Display Logic in lengthy surveys.
  5. Click Restart Survey to take the survey again.

Renumbering Questions

The question number (Q#) is auto-assigned for backend reference and data control integrity. (That’s a mouthful, we know.)

After deleting questions and moving them all around, it’s obvious that your Q- numbers are not in order. Most surveys don’t show question numbers, so most developers don’t usually bother renumbering their questions. It’s optional. But if you wish, you can renumber your questions in two ways:

  1. Manually: Click the Q# and type over the existing value. While changing numbers one-by-one can be annoying, especially in long surveys, this method does give you the option to create custom number formats (e.g., 1a, 1b, and 1c).
  2. Automatically: A faster way to re-number an entire survey is to use the Auto-Number Questions feature.

Try it!

Exercise O: Auto-Numbering Questions

  1. Click Tools.
    clicking tools and then auto number questions
  2. Select Auto-number questions.
  3. Choose one of the numbering styles in the Auto-Number Questions pop up (such as Sequential Numbering) and that’s it!
    Auto number window
  4. Optional: If you don’t want to see the Q prefix, eliminate it in the Prefix box before you select your numbering style.

Trashing Questions

Sometimes it’s necessary to delete a question. Surveys can get too long, or you realize that a chosen question type will not give you enough valuable information. “Don’t worry about deleting questions,” I explained. “You can rescue them if you were too hasty.”

A deleted question is stored in the Trash at the bottom of the survey.

Try it!

Exercise P: Deleting Questions

  1. Select the question How much do you like lemonade? (This was the very first question (Q1) from XM Essentials 1,  Exercise A: Creating a Project.)
    choosing the question and then the minus sign
  2. Click the red minus sign ( ) that appears to the left of the question. It will be sent to the trash at the bottom of your survey.

Extra Credit: Restoring Deleted Questions

A deleted question is stored in the Trash at the bottom of the survey unless it is permanently deleted afterwards. If your survey has collected responses, deleting a question will remove all of its associated data from your reports. But, if the question is still in your trash and you restore it, the data will also return. (Which is good news!)

Read Testing and Editing an Active Survey and Saving and Restoring for further details.

To undelete a question:

  1. Scroll down to the bottom of your survey to see your trashed questions. Expand the Trash by clicking the down arrow.
    choosing a question in trash and clicking restore
  2. Select the question you would like to undelete.
  3. Click Restore.

More Extra Credit: Permanently Deleting Questions

To delete a question permanently, click Permanently Delete while it’s selected in the trash. Alternatively, if you have multiple questions in your trash, you can choose Empty Trash to clear out ALL of the questions.

the permanently delete and empty trash buttons

Warning: After a question has been permanently deleted, it is much harder to restore without reverting to an earlier version of the survey, and even then the data may be irretrievable. Learn more by exploring the Restoring Previous Versions support page.

What’s Next?

  1. Read more about Moksh & Naman’s Lemonade Stand.
  2. Continue to XM Essentials 6: Skipping Around the Block.