Survey Platform - Word Cloud | Qualtrics

Word Cloud


Word Cloud visualizations allow you to view the most repeated words found in your results from Text Entry questions. This visualization displays a cluster of words, with the size of a word indicating how often the word appears in your responses.


Customization Options

There are four main customization areas for Word Cloud visualizations. These are found in the visualization Editing Pane, located to the far right.


Max Words

You can use the Max Words setting to determine how many words should appear in your Word Cloud. By default, this count is set to 50, so your visualization will display the 50 most used words from your results.

You can adjust the setting by clicking the plus or minus signs, or you can click directly into the field box and enter a specific value.


Stop Words

By default, the Word Cloud visualization will filter out articles (a, an, the) and other common but not meaningful words. You can choose to filter out additional words by using the Stop Words feature. To add a word to the stop list, just click Edit Stop Words, enter the word, and click Add.


You can remove individual words from the stop list by clicking the X next to the word, or you can completely clear the stop list by clicking the gear dropdown and selecting Delete all.


Word Orientation

By default, the words in the Word Cloud visualization are laid out both horizontally and vertically. You can adjust this orientation by using the Word Orientation feature. Just click the dropdown and choose which orientation style you prefer: Horizontal, Horizontal & Vertical, or Angled.



You can change the color theme of your Word Cloud by using the Color setting. Just click the color dropdown and select a new color. The words in the visualization will take on various shades of the selected color, with bigger words appearing darker and smaller words appearing lighter.