Survey Platform - Scoring | Qualtrics

Scoring

Introduction

Whether you are trying to create a helpful quiz or a fun personality test, you want to use Scoring. This feature gives you the ability to attach a point value to the answers of specific question types. These point values are summed up to give your respondent a final score.

Qtip: Only the following question types are compatible with the Scoring feature: all Multiple Choice, Matrix-Likert, Matrix-Bipolar, all Text Entry except Form, Slider-Sliders, Side by Side-Multiple Choice, and NPS® question types. For more information on each of these question types visit our Question Types page.

Scoring a Survey

To score a question, you must be in the Scoring Editor, which is an overview of your survey questions (note that only supported question types can be scored). In general, scoring different question types works very similarly. The differences between scoring question types are outlined below.

To score a Multiple Choice question

  1. In the Survey module, click Tools and select Scoring.image18
  2. Click on any answer choice to assign the default point value of one.image15
  3. Highlight any point value and type a new number to assign a different value (negative and decimals may be used).image04
  4. Click Auto to automatically assign sequential scores to your question.image09
  5. Click Clear to remove scoring from for any question that has assigned scores.image05
  6. When you’re finished, click Back to Editor to return to the Survey Editor.image07

Different question types have different additional scoring features. See the sections below to learn more.

To score a Matrix question

  1. Click on the dropdown menu for any column or row to access the Scoring menu.image24
  2. Type in a value into the Set scores to text box to set all the values at once for that column or row.image20
  3. Click Score Ascending or Score Descending for any column or row to assign sequential scoring.image03

To score a Text Entry question

  1. Type in an acceptable answer for a Text Entry question in the box labeled Enter Text Response For Grading.2015-06-27_11-36-24
  2. Click the # to left to assign a point value.image23
  3. Click the green plus sign to the right of the text box to include additional acceptable answers for the Text Entry question.image14
Qtip: In order for the respondent to receive the score for a Text Entry question, their answer must exactly match the text you indicated in the scoring editor (except for capitalization).

Scoring a Slider question

Sliders are unique in the way they are scored. The score value you assign to each choice acts as a multiplier for the slider value that respondent selects in the survey. For example, if the score value is set to “5” and the respondent selects “10” on a 0–10 slider scale, then the assigned score will be 50 (5 times 10).

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Displaying the Score for Respondents

Qualtrics offers three ways to show a respondent their score. Two are found within the Scoring Options menu and the third is done via Piped Text.

Scoring Options

To access your Scoring Options, navigate to the Scoring Editor and click Scoring Options.

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You’ll see two display options:

  • Show Scoring Summary—At the End of the Survey: Show the total score at the end of the survey, along with the respondent’s graded answers.
  • Show Scoring Summary—After Each Question: Show the graded question scores at the end of each page.image02
Qtip: The setting Treat Empty Statistics for scoring categories as 0, if checked, will take any answer choice that was not scored, and assign it a value of 0. If the box is not checked then any answer choice that was not scored will be treated as a null value. This affects statistics like the minimum in your reporting. With the box checked and answer choices unscored, the min in your reporting would be 0. With the box unchecked and answer choices unscored, the min would be null. This is most useful when using the Qualtrics 360 product.

Piped Text

You can pipe in the total score at any point in your survey where you have access to the Piped Text menu. Just click on the menu and select Scoring.

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Setting Up Scoring Categories

A Qualtrics survey can be scored multiple times for different categories. For example, one survey might contain scoring categories for work ethic, one for teamwork, and another for leadership.

By default, there is one scoring category labeled “Score.” To use more than one scoring category in your survey, you will need to create new categories.

Qtip: Because only one scoring category can be shown in the end of survey summary, we recommend not enabling Show Scoring Summary if you create multiple scoring categories.

To create a scoring category

  1. Click the Category dropdown at the top left of the Scoring Editor.image07
  2. Select Manage Categories.image10
  3. Click New Category.image12
  4. Create a name for your category.image13
  5. Refer to the green item count to the right of the category name to see how many questions in the survey are currently scored as part of that category.image25
  6. To remove a category, select the gray gear to the right and select Delete Category.image00
  7. Click Save.image08
Qtip: If you forgot to add in a scoring category before sending out your survey, don’t worry! Scoring is retroactive and will be applied to all previously collected responses, as well as future responses.

Choosing the Active Category

Whichever category is “active” is the one you’ll add scores to in the Scoring Editor.. You can change the active category at any time.

To set the active category

  1. Click the Category dropdown at the top of the Scoring Editor.image07
  2. Choose the desired category.image16
  3. Apply scoring to your survey questions.image06
    Qtip: You can score the same question multiple times across different categories.

More Information

  • When you have scoring turned on, your exported data will include three columns for each scoring category: the total score, the weighted average, and the standard deviation for each respondent.
  • You can use Scoring outputs in mathematical equations. For more information, visit our Math Operations page.
  • You can base your survey logic on the score by creating an Embedded Data field and setting the value to the score using piped text.