• Customer Experience
    Customer Experience
  • Employee Experience
    Employee Experience
  • Brand Experience
    Brand Experience
  • Product Experience
    Product Experience
  • Core XM
    Core XM

XM Essentials 2: Adding New Ingredients

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Reopening Project Dogfood

We barely got started when Madhavi called us to lunch, so our project was briefly postponed. Since Qualtrics logs you out after a period of inactivity — and lunch ended with iced mango-lassi — we were understandably delayed.

When you log into Qualtrics a second time, you’ll automatically return to your Projects page. I told the boys, “It’s here we’ll find our survey again.” We reopened Project Dogfood and were quickly up and running again.

Try It!

Exercise B: Searching for & Reopening a Project

  1. Click Projects or the XM logo to return to the Projects page.
    Opening a project in the Qualtrics homepage
  2. Use the search bar to quickly find the project you need.
  3. Click Project Dogfood (or the name you chose for your project) and reopen the survey created in XM Essentials 1.

The Survey Editor

When you open a Project, you’ll be taken to the Survey tab, also known as the Survey Editor. This tab is the center of survey building and editing in Qualtrics and is the second stop on your XM project development path.

The tabs along the top of a project. Survey is highlighted

Adding Questions

The Survey Editor has three key parts (1-3) for editing and arranging questions, paired with useful features (4-5) that help you orient yourself in the survey:

Parts of the survey editor numbered

  1. Block: Group similar questions together inside blocks. Blocks can separate demographic from satisfaction questions, split surveys based on defined conditions, apply unique logic to some blocks and not to others, or simply organize questions conveniently by topic.
  2. Question text: Edit the wording of the question and its answers. Clicking any question opens the (3) editing pane to its right.
  3. Question editing pane: Copy, edit, or delete questions; change question types; edit validation; and modify question type options.
  4. Add Block: Click to create new blocks where you can move and organize questions.
  5. End of Survey: Signals the end of your survey.

By default, every survey starts out with one question in a default block. But, we’re going to need more questions than that!

Try It!

Exercise C: Adding a Question

  1. To add another question, hover over an existing question and click the green plus sign ( + ) above or below any existing question. You can also select Create a New Question.
    Create question buttons in green

    Qtip: Questions are numbered in the order they are created (e.g., Q1, Q2, Q3).
  2. Click in the Q2 question text box and enter: How much will you pay for lemonade on a warm, sunny day?
    Adding a question
  3. Click where it says Click to Write Choice … and start entering your possible answers:
    • I don’t like lemonade (Press Enter)
    • 50 Cents (Press Enter)
    • 1 Dollar (Press Enter)
    • 2 Dollars (Press Enter)
  4. Delete any extra choices by:
    Deleting an answer. It is red

    • Hitting Backspace or Delete on your keyboard while editing the text of the unwanted choice.
    • Pressing Enter to clear a red text entry box.
    • Clicking outside of the last answer text box when it is red.
    • Choose Remove Choice from the drop-down menu, accessed by clicking the arrow to the right of the answer text box.
Qtip: Your changes are saved automatically, but you can also press Control + S on a PC or Command + S on a Mac to force your changes to save.
Qtip: If you would like, you can read more about the Survey tab’s basic features.

What’s Next?

  1. Read more about Moksh & Naman’s Lemonade Stand.
  2. Continue to XM Essentials 3: Stir Up Your Questions.