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Creating & Managing Users

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About Creating & Managing Users

As a Brand Administrator, you are able to create new user accounts for your license in the Users tab of the Admin page. You can also edit account permissions, log into accounts, send password reset emails, delete users, transfer survey ownership, and more. This page will discuss the options available for creating and managing user accounts within your license.

Admin topmost left selected, users second to the top left selected

Qtip: Division administrators are also able to edit users from the Users tab. Division administrators will only see and be able to manage users from their division, can only create new users in their own division, and cannot change the division their user belongs to. Otherwise, they can perform most of the same functions described on this page, with exceptions noted where appropriate.

Creating New Users

Qtip: Users are not automatically emailed their username and password when an account is created. Make sure to notify any user you create that their account has been made, or send them a password reset email.
  1. Navigate to the Admin page.
    Create a new user in the Users tab
  2. Select Users.
  3. Click Create a New User.
  4. Enter the Username. This must be in the form of an email address, but it doesn’t have to be a functioning email address. You should not use the same username as an existing account in any Qualtrics brand.
    Fields numbered according to steps

    Example: Joel already had a Qualtrics account at his old company, so he can’t use his email address,, for his new account’s username. However, even though neither is his real email address, he can have or as his username.
    Qtip: You will not be able to create a new user with an existing username, with one exception: if the username was uploaded as a 360 or Engagement participant in the past, you can create a standard Qualtrics account with the same name. In this event, the newly created account will require the user to select their brand (Qualtrics license) from a dropdown whenever they log in, to determine which account they want to access. This is the only difference, and the accounts will otherwise function as normal once logged in; however, if you want to eliminate this behavior, the user can reach out to Qualtrics Support to have their 360 / Engagement participant username changed.
  5. Enter the First Name and Last Name.
  6. Enter the Email Address.
    Qtip: The email address can be any functioning email address, even if it’s been used on a previous Qualtrics account. Please make sure this email address is accurate, because this is how users send themselves password resets and receive collaboration invites from colleagues.
  7. Enter a Password for your new user. Enter the same one in the Confirm Password field.
    Qtip: Brand Administrators may want to set brand-wide requirements for user passwords. For standard licenses, see the Organization Settings Tab. For licenses with upgraded security standards, see the Security Tab.
  8. If desired, set a Division. Divisions are useful for determining administrative subdivisions of a license.
  9. If desired, set a User Type. This determines what permissions the user starts out with.
  10. Set an account status. Generally, this should be Enabled.
    Qtip: Learn more in the Account Status and Expiration section.
  11. If you would like, you may also choose Set Expiration Date to specify a date when the user’s account should expire.
    Qtip: Learn more in the Account Status and Expiration section.
  12. If desired, select Create Add-On Tab if you would like an Add-On page to appear to the left of the Help page in the upper-right corner of the user’s account.
    Qtip: An Add-On page allows you to create an additional page in the user’s account that will contain pages that present information from whatever URL you would like. Simply specify a Description and a URL for a page to be added. To delete a page, click on the name and select Delete. You will be able to add multiple pages by selecting Create Add-On Tab as many times as you would like. This could be used to present a guidelines page to your users, for example.
    Text box for Description and URL
  13. Click the checkboxes to customize the account’s permissions.
    Qtip: Clicking the checkbox under Enabled will enable the permission for the user, whereas clicking the checkbox under Disabled will disable the permission. We recommend creating a new User Type if you find yourself editing many accounts to have the same customized permissions.
  14. Click Save.


Creating new user accounts manually may not be practical in larger licenses. If your organization has a custom branded login page, the self-enrollment feature can be enabled. If enabled, members of your organization will be able to go to your branded login page and create their own accounts.

A branded login page is when your organization has its own special link where they sign into or up with Qualtrics. For example, State University could be at, and put its logo at the top so students know they’re at the right place.

Qtip: To enable self-enrollment for your branded login page, Brand Administrators can contact our support team by logging into the Support Portal. For more information on creating a branded login page, Brand Administrators can contact their Qualtrics Account Executive.

Managing Existing Users

As a Brand Administrator, you can manage an existing user’s account. Managing user accounts can include activating surveys, changing ownership of projects, updating a user’s contact information, and modifying a user’s permissions.

  1. Navigate to the Admin page.Searching for a user
  2. Select Users.
  3. Search for the existing user by using any of the search criteria and filters.
  4. Click the username of the desired user account.
  5. Edit the user’s account. Learn more about these fields in the Creating New Users section.
    Window that opens with the user settings
  6. Click Save.

Searching for Existing Users

If you need to edit a specific user and have lots of people in your brand, don’t manually navigate through the list of users; make a search instead!

Searching for a user; different search criteria

  1. Search by the username, first name, last name, or email address of the user. You don’t have to type the full value; for example, you can find anyone with “demo” in their username by searching “demo” in the username field.
    Qtip: If you fill out multiple search fields, these values are joined by “and,” meaning results will match all criteria filled out. For example, you may have someone named “Brian” in your brand. You also have users with the last name “Smith.” If you search “Brian” under first name and “Smith” under last name, you will not find neither “Brian Washington” nor “John Smith” in your results.
  2. Search by a Qualtrics Survey ID or a User ID.
    Qtip: When searching by survey ID or user ID, you cannot include other searched criteria. Any other fields you fill out will be ignored.
  3. Search by the Division the user belongs to.
  4. Search by the User Type the account has.
  5. Search by the Account Status.

Sending Password Reset Emails

Sometimes users have trouble logging into Qualtrics. They can tell Qualtrics they forgot their password, which will send a secure email to the email address listed for their account. However, there may be times that the user can’t find this email in their inbox or junk folder. In that case, you can try sending a password reset to the user yourself.

  1. Go to the Users tab.
    Searching for a user
  2. Search for the user having trouble logging in.
  3. Click on the username.
  4. Click Send Password Reset Email.
    Send a password reset email button in the user settings

Where Password Reset Emails are Sent

Password reset emails are sent to whatever is entered in the email field of a user’s account, not the username. It is important to double-check that what is in the email field for a user is a functioning email address. If you are working with an account shared by a team of people, make sure there is a real email address for a group or individual listed here. You cannot add multiple email addresses to this field.

Email field; where password resets are sent

Qtip: If you need to change the email address of a user, make sure you click Save before you send the password reset email.

Setting a Specific Password

When you first create an account, you can set a specific password for the user.

Once an account is created, you cannot set a specific password for that account anymore. This is to protect the user’s privacy and personal password preferences. If you have a user asking for a new password, send them a password reset email instead.

Transferring Survey Ownership

Attention: Conjoint and MaxDiff projects are not transferrable.

Sometimes collaboration isn’t enough – in the case where a user leaves an organization or a team, they may want to transfer the ownership of their survey to someone else. As an administrator, you can transfer ownership of one survey at a time, or all of a user’s surveys at once.

Warning: Only survey projects should be transferred from one user to another in the Users tab. You should never try to transfer a 360, Engagement, or Lifecycle project from this tab – you should use the Projects tab of the Admin page instead.

Transferring One Survey

  1. Navigate to the Admin page.
    Searching for a user
  2. Select Users.
  3. Search for the existing user by using any of the search criteria and filters (Username, First Name, Last Name, etc., as well as Division, User Type, and Account Status). You can use multiple criteria at once.
  4. Click the username of the desired user account.
  5. Click View Account Use Info.
    View Account Use Info option located next to Username at top of user page
  6. Click Change Owner next to the desired project.
    List of surveys with the Change Owner option in the Actions column
  7. Search for the User you would like to transfer the project ownership to.
    First Name and Last Name search boxes in Change Ownership menu and the Transfer button
  8. Click Transfer.

Transferring Multiple Surveys

  1. Navigate to the Admin page.
    Transfer surveys option on the Users page
  2. Select Users.
  3. Search for the existing user by using any of the search criteria and filters (Username, First Name, Last Name, etc., as well as Division, User Type, and Account Status). You can use multiple criteria at once.
  4. To the far-right of the desired user, click Transfer Surveys.
  5. Click Select Recipient From Address Book.
    Transfer project ownership setting
  6. Find a user in your brand and click their name.
    Clicking on a user's name to transfer project ownership
  7. Select the projects you want to transfer.
    Choosing the projects to transfer
  8. Click Transfer Project(s).

Transferring Action Ownership

Sometimes you may want to change who owns an action–for example, when an employee leaves your company. As a Brand Administrator, you can transfer ownership of one or more of a user’s actions at a time.

  1. Navigate to Admin.
    Transfer action ownership on the Users page
  2. Go to the Users tab.
  3. Search for the user who currently owns the action.
  4. Click Transfer actions.
  5. Enter the name of the user who you want to be the new owner.
    selecting a new owner and choosing the actions to transfer
  6. Click the checkbox next to the actions you want to transfer.
    Qtip: You can only transfer actions where the new owner will have access to the resources referenced in the action (e.g., survey, dashboard, third party extension account). If the new owner does not have permission, a yellow triangle will appear next to the action name. Hover over the triangle to see more information about what resource the new owner will need access to before the action can be transferred.
    an error next to an action, letting you know you can't transfer the action since the new owner does not have the right permissions
  7. Click Transfer actions.
  8. Review the actions that were transferred. If any actions fail to transfer, an error will appear telling you which action failed.
    reviewing the actions that transferred and clicking done

    Qtip: If an action fails to transfer, try transferring it again. If the problem persists, contact Qualtrics Support.
  9. When finished, click Done.

Logging into User Accounts

You can proxy log into the accounts of users on your brand. This can be useful when investigating account abuse, when a colleague who needs to collaborate on a project is out of office, or to test out different account permissions.

Qtip: All brand administrators are able to log in to users’ accounts by default. For a division administrator to access users’ accounts, the brand administrator must enable the Allow Proxy Logins permission in the division settings.
  1. Navigate to the Admin page.
    Option to proxy login on the Users page
  2. Select Users.
  3. Search for the existing user by using any of the search criteria and filters (Username, First Name, Last Name, etc., as well as Division, User Type, and Account Status). You can use multiple criteria at once.
  4. For the user account you would like to access, click Login, located to the right under the Actions column.

Deleting Users

Attention: Deleting an account will deactivate all surveys within the account and all content contained therein. In addition, any projects shared from that account to others will be removed from collaborators’ accounts.
  1. Navigate to the Admin page.
    Delete user setting
  2. Select Users.
  3. Search for the existing user by using any of the search criteria and filters (Username, First Name, Last Name, etc., as well as Division, User Type, and Account Status). You can use multiple criteria at once.
  4. For the user account you would like to remove click Delete User, located to the right under Actions.
  5. Follow the prompts for confirming your action, then click Delete again.
    Warning message before User deletion with prompt to type the word "delete"

User Account Status and Expiration

User Accounts have two statuses: Enabled and Disabled. An enabled account is an active account – it can perform all the functions it has permissions for.

Account Status field highlighted on account editing window

Disabling Accounts

Giving an account the status Disabled is a great way to remove someone’s access to Qualtrics without deleting their account or their projects. When an account’s disabled, the user cannot log into it anymore, and the surveys on that account will stop sending out mailings. Active surveys on the account will continue to collect responses.

Administrators can enable accounts at any time.

Attention: Disabled users count towards your license’s total number of users. If your license has a limited number of accounts, consider deleting old accounts to make space, or repurposing them for users in similar roles by changing the username and sending a password reset.

Expiration Dates

When you set an expiration date on a user account, you are setting the date that the account will become inaccessible. Some universities use expiration dates to remove students’ access to their Qualtrics accounts after they graduate, without forcing an administrator to remember to go into Qualtrics and update the accounts at the end of the year.

To set an expiration date for a user, click Set Expiration Date.

Blue Set Expiration Date link right next to Account Status

Expiration dates are set as specific dates in the yyyy-mm-dd format. To remove the date, click Unset Expiration Date.

Expiration date with field for entering the date and format provided

Verifying Users

At times, users may reach out to you because they never received an account verification email. Brand Administrators can manually verify the users doing the following:

  1. Go to the Admin page.
    Searching for a user
  2. Select the Users tab.
  3. Search for the desired user.
  4. Click on the username.
  5. Under Account Status, select Enabled.
    Account status is Enabled
  6. Click Save.
Qtip: Setting Account Status to Disabled allows you to lock a user out of their account without deleting any of their data.

Restoring and Permanently Deleting Surveys

Restoring Deleted Surveys

Attention: If you are using Employee Engagement, 360, or Conjoint projects, you cannot restore the project from this section. Dashboard projects will not be listed and also cannot be restored. Only Survey projects can be restored from this section.
  1. In the Admin page, go to the Users tab.
    Users tab of admin section with users listed along bottom
  2. Click the username of the user.
  3. Click View Account Use Info.
    view account use info button at very top of the window
  4. Surveys with names in red were removed by the user. Click Undelete.
    Undelete a user's survey

Permanently Deleting Surveys

To delete a project permanently from a user’s account, the user must first delete it themselves. Then the Brand Administrator must do the following:

  1. In the Admin page, go to the Users tab.
    Users tab of admin section with users listed along bottom
  2. Click the username of the user.
  3. Click View Account Use Info.
    View account use info setting
  4. Surveys with names in red were removed by the user. Click Permanently Delete.
    Permanently delete a survey
  5. Type delete in the field.
    Deletion window
  6. Click Delete.

View Account Use Info

View account use info at the very top of the window as described

When editing an account, you’ll see the View Account Use Info link at the top. In this section, you can see how many responses the account has collected and which projects the account owns. You can also transfer the ownership of any of the projects to another user account within your organization, as well as activate/deactivate, undelete, and permanently delete any of the projects.

  1. The Responses Counts graph displays the responses collected by the account. Use the date fields to filter the dates of the responses collected.
    Window opened over user editing window with a magenta account use bar graph
  2. Click a survey’s name to open its preview link.
    Survey listed in blue to left column. Right column has change own links next to activate/deactive links.
  3. Click Change Owner to transfer a survey to someone else. See the linked section for more details.
  4. Click Deactivate to deactivate the survey. This stops it from collecting anymore responses. If the survey is closed or new, it will have an option to Activate it instead.
  5. See Restoring and Permanently Deleting Surveys.
    scrolling down list are surveys with names listed in red; then shared surveys; then groups
  6. View a list of surveys that the user was invited to collaborate on.
  7. View a list of groups the user belongs to. If the group is not brand-wide, then you will have the option to remove the user from the group by clicking Cancel Membership.