Drivers of Attrition

About Reducing Employee Attrition

You can combine data from across your Employee Experience program to find the drivers of employee attrition using Employee Journey Analytics. Reduce employee attrition is an expert-designed journey that helps you track which employee segments experience high attrition rates and why, in order to measure attrition’s impact on your organization. Instead of having to build data models and dashboards from scratch, the attrition journey guides you through setup and results in a completed dashboard ready to share with colleagues.

Creating the Project

To use this journey, you must already have both of the following projects built in your account:

1. An Engagement project containing the demographics and questions you’d like to analyze.
   • This project must also have a dashboard already built.
2. One of the following that contains employee exit data:
   • A Lifecycle project.
   • An imported data project (or a CSV file to create a new one).

To use the Drivers of Attrition journey, create an Employee Journey Analytics project, then follow these steps:

1. Select Reduce employee attrition as your journey.
2. Give your project a name and if desired, add it to a folder.
   
3. Click Create project.
4. Choose the project that contains the data about why employees left the company:
   
   • A Qualtrics exit survey. Only Lifecycle projects will appear here.
     Qtip: We strongly recommend using this option since the data field mapping is automatic.
   • A current Qualtrics imported data project.
   • A new Qualtrics imported data project.
5. If choosing an exit survey or existing imported data project, use the dropdown menu to select the project.
   Qtip: If creating a new imported data project, you can either paste in the data or upload a file with the data. See this support page for more information on uploading data. You’ll also need to manually map your attrition fields if using an imported data project. See Mapping Attrition Fields below for more information.
   
6. Click Next.
7. Choose the Engagement survey that contains the demographics and survey questions you’d like to use for the analysis.
   
8. Choose a Start date for the time period you’d like to monitor for attrition.
9. Select the time period you’d like to monitor for. Your options include 3 months, 6 months, and 12 months.
10. Click Next.
11. From your Engagement project, choose the existing dashboard that contains the demographics and survey questions you’d like to use for analysis.
    
12. Choose the demographics fields you’d like to analyze for.
13. Select the survey questions you’d like to use in the analysis.
14. Click Next.
15. Review your selections. If you need to change any of these, click the Back button and make any changes.
16. Once finished, click Submit. The analysis will take some time to complete. You’re free to navigate to other areas in your account, and you can find your journey on the Projects page.
17. When your dataset is generated you can then view your prebuilt dashboard.

Mapping Attrition Fields from an Imported Data Project

If your attrition data is in an imported data project, you’ll need to manually map your fields after uploading your data:

1. Unique ID: The field used to identify participants, typically this is uniqueID, employeeID, or employee email.
   
2. Attrition status: Select the field that contains the attrition status data.
3. Attrition date: Select the field that contains the attrition date.
4. Attrition date format: Select the attrition date format.
5. Click Next.
6. Next you’ll see each possible value for your selected attrition status field. For each value, select if it indicates an active or inactive employee.
   
7. Click Next.
8. When adding your Engagement project, you’ll need to select the Unique ID field that shares the same values as the UniqueID you selected in step 1.
   

Attrition Dashboard

Your prebuilt dashboard comes with a series of widgets uniquely set up to study the drivers of attrition. While you can customize your journey dashboard, we recommend keeping the prebuilt widgets described below.

Attrition Insights

The attrition insights widget shows how many employees left your organization per month. You will also see an overall attrition rate for your organization based on the attrition window you selected during setup.

Attrition rate is calculated with the following formula:
Attrition Rate = [Number of terminated employees] / ([Number of terminated employees] + [Number of active employees])

Stayers vs Leavers

The stayers versus leavers widget shows the survey questions with the largest gaps in favorability between employees who are active vs. terminated. These questions are directly taken from the questions you selected during the guided setup. By default, this widget is sorted by the favorability gap in ascending order, showing you survey items where the favorability for former employees is worse than active employees.

You can edit this widget to customize the following:

• Change the survey questions displayed in the widget.
• Add a widget-level filter to filter by participant metadata.

Drivers of Attrition

The drivers of attrition widget shows you different key drivers and how important those drivers are at affecting employee attrition.

This widget is powered by Stats iQ and uses logistic regression and relative importance calculations.

Logistic regression is used to identify a list of statistically significant drivers to generate odds that show how different categories within a driver can lead to an increase or decrease in attrition. Relative importance is used to explain the variation in why people are active or terminated.

By hovering over a purple bar, you can see the odds of attrition for that specific key driver.

Attrition Simulation

The attrition simulation widget shows you how changes to responses for a key driver can impact your estimated attrition rate.

When you first visit this widget, you will see the survey item from the driver model with the highest relative importance preselected. You can click on this item at the top of the widget to change the item that is displayed.

The dotted line shows you the simulated attrition rate for different scores to this item. The solid dot is your actual score and rate of attrition. You can click the empty dots along the line to simulate how changes to the response score could impact attrition rates.

You can edit this widget to customize the following:

• Select demographic segments to use as filters on the widget.
• Input an estimated cost of attrition per employee. This allows the widget to show you how the cost of attrition can change based upon the estimated attrition rate associated with different survey item response averages.

Attrition Demographic Breakouts

The attrition demographic breakouts show how groups of people in your organization experience attrition, which helps you understand potential hotspots within your organization.  These widgets show both the size of the breakout groups (green bar) and the attrition rate (red line).

These widgets are broken out into 2 different sections:

• Demographic drivers of attrition: This section shows the breakout of fields that are in the driver model (i.e. statistically significant).
• All other demographics: This section shows all other demographics included in the analysis but not in the driver model.

Sharing the Prebuilt Dashboard

Once your dashboard is finished, learn how to share the dashboard with other users in your organization.