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  • Qualtrics Platform
    Qualtrics Platform
  • Customer Journey Optimizer
    Customer Journey Optimizer
  • XM Discover
    XM Discover
  • Qualtrics Social Connect
    Qualtrics Social Connect

Custom Field Creation


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About Custom Field Creation

Creating custom fields allows you to add new variables to responses after they’ve already been recorded. You can categorize based on items like age, dates, or certain answers to questions without having to set up branch logic and embedded data fields before launching the survey. You can also annotate responses or easily categorize text entry data.

Example: You’ve collected many years worth of data in your survey. You want to label all your responses with the quarter and the year they were collected so it’s easy to filter for or report on this data.
An image of feedback in the Data & Analysis tab. There's a column for "Quarter" where a bunch of responses are tagged "Q4 2019"
Qtip: Custom fields can be exported with the rest of your data. They can also be used in weighting and reports. If you prefer API, you can export your dataset with custom fields included if you use the Start Response Export, Get Response Export Progress, and Get Response Export File calls.

Field Types

To add new information to a survey response, you must first create custom fields to hold the new data. You can add 4 types of custom fields:

  • Manual: Creating a new field that allows you to manually add tags to whichever responses you would like.
  • Bucketing: Creating a new field that gives each response a grouping based on a categorical question or field in the response so responses can be categorized for reporting or filtering.
  • Formula: Creating a new field that is a formulaic combination of other fields in a survey so that new derived fields are created in the survey after collection is complete.
  • Combine: Creating a new field that is a combination of 2 or more fields in your dataset. This can be done before, during, or after data collection.

Types of Manual Fields

The Manual custom field comes in four variations.

  • Date: Accepts date information and has all the breakout options (date, month, quarter, year, etc.) available to date metadata info in the Reports tab.
  • Number: Accepts any combination of characters 0–9 and has access to the statistics table and gauge chart visualizations.
  • Text: Accepts any text, number, or symbol characters and have the same reporting options as text entry questions.
  • Tags: Allows you to enter multiple separate tags information, similar to the way a multiple choice question can have multiple answers at once. Tag fields also have access to all the same visualizations as multiple choice questions with multiple answers.

Depending on the type of field you select, you’ll have different visualization options in the Results section, as well as different filtering options.

Qtip: Remember you can always edit your survey responses after they’ve been collected. However, editing the response with a retake link will overwrite any custom field values you’ve added.

Creating a Manual Custom Field

  1. Navigate to the Data section of the Data & Analysis tab.
    Screenshot of the data tab, and the field editor button on the far-right
  2. Select the Field Editor.
  3. Select Create Field.
    Image of the field editor
  4. Choose Manual.
    Image of the window that opens when creating a field, with "create variable" at the top
  5. Add a name for your variable.
  6. Choose a field type. See our list of manual fields.
  7. Select Create Variable.
  8. Click Review and Publish to review the new field you made.
    Image of the field editor
  9. Click Publish your Changes to save your new field.
    Image of the window where you can review changes before publishing; the "field edits" tab is where these changes will appear

    Qtip: You can also select Revert to original to revert your field edits.
  10. Click Data Table to return to your data table.
    Screenshot of data table button at the top of the field editor

    Qtip: It may take some time before your dataset is finished updating. It is safe to leave this page while you wait.
  11. Now you can add values for a response or multiple responses at once.
Attention: Bucketed variables, formula variables, and combined fields cannot be used to create a new custom field.
Qtip: In the old Data & Analysis interface, you create a new field by going to Tools and then Create New Field instead.
Image of the create new fields option described under tools

Adding Manual Field Values for an Individual Response

  1. Navigate to the Data section of the Data & Analysis tab.
    Screenshot of choosing a column to display on the data tab

    Qtip: If you haven’t already created your custom field, you can do so by following the steps above.
  2. Choose columns, look under Embedded Data, and make sure to display the field you just created.
  3. Find the response you want to edit.
    Screenshot showing how to edit a specific field by clicking into it and typing

  4. Type in the desired value for each response.
    Qtip: Hitting Tab or Enter (Windows) / return (Mac) twice will move your cursor to the next field box immediately below.
  5. Click Review and Publish.
    Qtip: You may need to click somewhere outside of the field you just edited before this button will become clickable. For example, click the whitespace on the footer of the page, or click the browser’s scrollbar.
  6. Click Publish your Changes to save your changes.
    Screenshot of the window where you preview and publish changes; these edits are in the "data edits" tab

Adding Manual Field Values for Multiple Responses

  1. Navigate to the Data section of the Data & Analysis tab.
    Image of filtering data in the data tab, then selecting all the responses on the page. Edit icon looks like a pencil

    Qtip: If you haven’t already created your custom field, you can do so by following the steps above.
  2. If you want, you can filter for the responses you want to edit.
    Example: Filter for all responses collected between January 1, 2020 and December 31, 2020 to tag them with the same label all at once.
  3. Select the responses you want to edit.
    Qtip: If you click the “select all” checkbox and have multiple pages of responses, you can select all the responses on additional pages by clicking Select all X responses.
    Image zooms in to show the select all checkbox at the top, then the banner where you can then click to select all responses, not just the ones displayed on the page
  4. Click the edit icon.
  5. Under Field Name, select the field you want to edit.
    Window that opens allowing you to edit fields; dropdown to select a field and then an open text box where you can type the intended value
  6. Type in the value all these responses should have.
  7. Click Update.
Qtip: In the old Data & Analysis interface, once you have your responses you want to edit selected, you click With Selected and then Edit to add a value to a custom field.
Image of responses selected in old data & analysis. With selected is opened, showing the Edit option

Projects Where You Can Create These Custom Fields

Data & Analysis is available in many different types of projects. The options described on this page are available in:

While the functionality is technically available, we do not recommend using these custom fields with other types of Employee Experience projects. See Creating New Fields (EX) for more details.

Qtip: While other areas of the platform (like dashboards, Stats iQ, and directories), may also allow you to create new fields, this support page is solely focused on how to create new custom fields in Data & Analysis. For steps on creating other kinds of fields across the XM platform, try narrowing your support site search.

FAQs