Skip to main content
Loading...
Skip to article
  • Qualtrics Platform
    Qualtrics Platform
  • Customer Journey Optimizer
    Customer Journey Optimizer
  • XM Discover
    XM Discover
  • Qualtrics Social Connect
    Qualtrics Social Connect

Bain Outer Loop Actions Overview


Was this helpful?


This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The feedback you submit here is used only to help improve this page.

That’s great! Thank you for your feedback!

Thank you for your feedback!


Attention: This feature is only available to users on the new simplified pricing and packaging plans or customers who actively participated in the Preview Program for this feature. For more information, see Qualtrics Public Preview. If you have questions about your Qualtrics pricing and packaging plan, reach out to Account Services.
Qtip: This page describes functionality that we intend to release starting October 8, 2025. Qualtrics may, in its sole discretion and without liability, change the timing of any product feature rollout, change the functionality for any in preview or in development product feature, or choose not to release a product feature or functionality for any reason or for no reason.

About Bain Outer Loop Actions

Outer Loop Actions projects help organizations identify and resolve elevated issues that require additional attention beyond standard escalation processes. These issues can be categorized and assigned to owners who address them systematically. Within this project you can track issues, assign issue ownership to team members, document resolutions, and more.

Outer Loop projects contain several tabs where you can create and track elevations and themes, create workflows related to your project, and manage user access. A pre-built dashboard is also automatically created as part of your project. This dashboard allows you to view and track the elevations in your project.

Qtip: In addition to the pre-built dashboard, you can also use outer loop data with other CX Dashboards.

Creating a Bain Outer Loop Project

You can create a Bain Outer Loop project by going to the Catalog and searching it by name, or by finding it within the Guided Projects section.

a Bain outer loop project highlighted within the catalog

When creating your project, the Catalog will provide an overview of the project and what’s included. Click Get Started to create a new Bain Outer Loop Project. Enter a project name and click Finish, and your project and dashboard will be created automatically.

Once the project is created, navigate to the User Admin tab to add and configure users. To be able to use the Outer Loop project, you will need to:

  1. Create a role with an Outer Loop Persona and add yourself to it.
  2. Correctly configure the role according to the requirements outlined in the Role Configuration Requirements section.

Elevations Tab

In the Elevations tab you can see a table of elevations created within your project. The content you see here varies depending on your user role. For more information on viewing and creating elevations, see Elevations in Bain Outer Loop Actions.

elevations tab highlighted within a bain outer loop project

Themes Tab

In the Themes tab you can see a table of themes created within your project. The content you see here varies depending on your user role. For more information on viewing and creating themes, see Themes in Bain Outer Loop Actions.

themes tab highlighted within a bain outer loop project

Workflows Tab

Attention: Only project admins have access to this tab.

In the Workflows tab you can view and create workflows related to your Bain Outer Loop project. 11 workflows will be automatically created when you make your project. These are all separate email tasks that will be sent based on different changes made within the project, such as elevations being resolved or comments being added.

You can also create your own workflows in addition to the default workflows. If you create an event-based workflow, you can choose between the following events:

  • Outer loop actions by Bain & Company: A comment is added to an elevation.
  • Ticket event: A ticket is updated, deleted, and more.

workflows tab highlighted within a bain outer loop project

For more information on building and viewing workflows, see Workflows Basic Overview.

User Admin Tab

Attention: Only project admins have access to this tab.

In the User Admin tab you can manage roles and role configurations, as well as assign users to outer loop personas. These personas all have distinct permissions and access levels. For more information on roles, see User Admin in Bain Outer Loop Actions.

user admin tab highlighted within a bain outer loop project

Outer Loop Dashboard

When you create a Bain Outer Loop project, a pre-built CX dashboard will automatically be created. The dashboard will be pre-loaded with the data from your project, and pre-configured with widgets to track elevation status and resolution progress.

overview page of an outer loop dashboard

The widgets provide insights into key metrics like open elevations by category, resolution time trends, and team ownership distribution. The dashboard will update automatically as you collect new data.

You can also use data from your project to create custom widgets in the dashboard, or in other CX dashboards.

By default, project admins have access to the dashboard, and can share the dashboard with any other users. For more information on sharing a dashboard, see Sharing Your Dashboard Projects.