Lifecycle Emails

About Lifecycle Emails

The Emails section of the Messages tab in a Lifecycle project is where you will invite participants to take your Lifecycle survey and invite participants to view any dashboards you have shared with them. You can automate your survey invite so that newly added participants automatically receive an invitation email. After you’ve sent emails, you can view the history of your mailings.

Sending a Lifecycle Survey Invite

Before sending an invite to your survey, make sure you’ve added participants to your project.

1. In the Emails section of the Messages tab, click Send a message.
2. Select Survey invite.
3. Click Next.
4. Choose who you want to receive the invite:
   • All participants who haven’t received the email survey invite yet: Choosing this option will send the email to all participants in the project who have not yet been invited to the survey.
   • Custom participants: Definite a subset of participants to receive the email. See Filtering Participants for Sending Emails for more information.
5. Choose which email address the email should be sent to:
   • Work email: Send the email to the participant’s work email address.
     Qtip: This is the email that appears for participants in the participant information window.
   • Personal email: Send the email to the participant’s personal email address.
     Qtip: To distribute to a personal email, make sure you’ve added a Metadata field called Personal Email.
6. After choosing your sending criteria, you can review which participants meet your criteria and will receive your invite.
7. Click Next.
8. Enter the From name, From email, From domain, and Reply-to email.
9. Choose your Message subject. You can type a subject line directly in the text box, or click the library icon to choose a library message as your subject line. If you plan on sending an email that has translations, you should use a library message.
10. Customize your email message as needed. See Customizing Emails for an overview of key features.
11. To send your email in multiple languages, click Add languages.
    Qtip: After choosing your languages, you can edit each translated message. Your localized messages will appear to the right of your original message. Use the dropdown at the top of the message to switch between languages.
    Qtip: Make sure your participants have the correct Language metadata and language code so they’re sent the right message.
12. If desired, click Send a test message to send a test email before you send your actual email message. You can specify the receiving email when sending a test email.
13. Click Next.
14. Choose when you’d like your email to send:
    • Send now: The email will be sent after you complete the steps in this section.
    • Schedule for later: The email will be sent at some later time and date.
    • Set up recurring invite: The email will be sent at some later time and date and on a repeating schedule. This allows you to automate sending invites to newly added participants. See Automated Emails for more information.
15. Click Next.
16. Review the details of your email. Click Edit next to any section where you want to make changes.
17. Click Schedule.

Sending a Stand-alone Reminder

Stand-alone reminders allow you to schedule a reminder to take your survey without having an initial survey invitation. This is most useful if you send your initial invitation through a third-party email client.

1. In the Emails section of the Messages tab, click Send a message.
2. Select Stand-alone reminder.
   
3. Click Next.
4. The remaining steps are the same as sending a survey invite. See Sending a Lifecycle Survey Invite for more information.
   Qtip: You can not create recurring reminders based on a stand-alone reminder.

Sending a Lifecycle Dashboard Invite

Before sending a dashboard invite, make sure your participants have permission to access the dashboard you want to share with them.

1. In the Emails section of the Messages tab, click Send a message.
2. Select Dashboard invite.
   
3. Click Next.
4. Choose the dashboard you want to invite participants to view.
5. Click Next.
6. Choose who you want to receive the invite:
   • All participants who meet the anonymity threshold: Choosing this option will send the email to all participants in the project who meet the anonymity threshold.
   • Custom participants: Definite a subset of participants to receive the email. See Filtering Participants for Sending Emails for more information.
7. After choosing your sending criteria, you can review which participants meet your criteria and will receive your invite.
8. Click Next.
9. Enter the From name, From email, From domain, and Reply-to email.
10. Choose your Message subject. You can type a subject line directly in the text box, or click the library icon to choose a library message as your subject line. If you plan on sending an email that has translations, you should use a library message.
11. Customize your email message as needed. See Customizing Emails for an overview of key features.
12. To send your email in multiple languages, click Add languages.
    Qtip: After choosing your languages, you can edit each translated message. Your localized messages will appear to the right of your original message. Use the dropdown at the top of the message to switch between languages.
13. If desired, click Send a test message to send a test email before you send your actual email message. You can specify the receiving email when sending a test email.
14. Click Next.
15. Choose when you’d like your email to send:
    • Send now: The email will be sent after you complete the steps in this section.
    • Schedule for later: The email will be sent at some later time and date.
    • Set up recurring invite: The email will be sent at some later time and date and on a repeating schedule. This allows you to automate sending invites to newly added participants. See Automated Emails for more information.
16. Click Next.
17. Review the details of your email. Click Edit next to any section where you want to make changes.
18. Click Schedule.

Sending Survey Reminders

You can send a survey reminder email to all participants who have yet to take the survey. If you have an automated survey invite, then your scheduled reminders will automatically be created after each scheduled invite. You only need to create the reminder schedule once.

You can schedule your reminder 2 different ways:

1. Click the three dot menu next to a survey invite, then choose Send a reminder.
2. After selecting a survey invite, click Send a reminder in the side panel that appears.

To set up the reminder email:

1. Enter the From name, From email, From domain, and Reply-to email. These fields will be pre-populated with the same values as the initial survey invite.
   
2. Choose your Message subject. You can type a subject line directly in the text box, or click the library icon to choose a library message as your subject line. If you plan on sending an email that has translations, you should use a library message.
3. Customize your email message as needed. See Customizing Emails for an overview of key features.
4. If desired, click Send a test message to send a test email before you send your actual email message. You can specify the receiving email when sending a test email.
5. Click Next.
6. Choose if you’d like to send the email Immediately after completing these steps, or if you’d like to Schedule with delay to send the email after a specified number of days.
   
   Qtip: If scheduling the reminder on a delay, the specified delay is the number of days after the initial invite. Double check the actual send date, which will appear underneath where you specify the delay.
7. Click Next.
8. Review the details of your email. Click Edit next to any section where you want to make changes.
9. Click Schedule.

Filtering Participants for Sending Emails

You can send your emails to a specific subset of participants using filter conditions. Use the dropdown menu to choose what you’d like to filter by. Your options include:

• Who haven’t receive the email survey invite yet: Send the survey invite only to participants who have not yet received the email invite. You can only use this filter one time in your filter conditions. This condition is only available for survey invites.
• Who meet the anonymity threshold: Send the dashboard invite only to participants who meet the dashboard’s anonymity threshold. You can only use this filter one time in your filter conditions. This condition is only available for dashboard invites.
• Name or email: Send the email to participants whose name or email matches your specified criteria. You can only use this filter one time in your filter conditions.
• Email: Send the email to participants whose email address matches your specified criteria. You can only use this filter one time in your filter conditions.
• Last name: Send the email to participants whose last name matches your specified criteria. You can only use this filter one time in your filter conditions.
• First name: Send the email to participants whose first name matches your specified criteria. You can only use this filter one time in your filter conditions.
• Metadata: Send the email to participants who have a certain value for a given metadata. You can use this filter multiple times in your filter conditions.
• Role: Send the email to participants who are in a certain role. You can use this filter multiple times in your filter conditions.

Building filter rules using these fields works the same as other areas of the Qualtrics platform. See Using Logic for a guide on how to create logic conditions and rules.

You can add multiple conditions to your filter by clicking the three dot menu and then Add a condition below.

When adding multiple filter conditions, keep in mind the following:

• Some filter conditions can only be used one time. See the list above for more information.
• If criteria are different (for example, name and email), they’re joined by an implicit “and” so that both criteria must be true for a participant to receive the email.
• If criteria are the same (for example, 2 conditions based on the “Age” metadata field), they’re joined by an implicit “or” so that recipients can be in one age group or the other.
• There is a limit of 10 values per filter condition when using the “equals” operator (e.g., “City” is “Seattle”).
• You can use up to 5 different filter conditions (e.g., filtering by metadata, first name, last name, etc). The exception is conditions based on roles, which have no limit.
  Example: For example, let’s say you create a filter using email and first name. You can still add up to 3 additional metadata filters. You can also add an unlimited number of role filters.

Automated Emails

When you create a survey or dashboard invite, you have the option to set up a recurring email on a schedule that you set. This allows you to automate invites for your project by automatically sending an invite to newly added participants.

1. Follow the instructions to create a survey or dashboard invite distribution.
2. When choosing when the email should be sent, select Set up recurring invite.
3. Select the Start date, Time, and Time zone for the initial invite.
4. Use the Repeats dropdown to choose how often you’d like the invite to send to new participants. You can send emails Daily, Weekly, Monthly, or Annually.
5. If you are sending emails weekly, choose which days of the week you want to send emails.
6. Select then the automation Ends. You have three different options:
   • Never: The automation will continue to send emails until you manually stop it.
   • On: Choose a specific date that the automation should stop running.
   • After X occurrences: Specify the number of times the automation should run before it stops.
7. If desired, you can add email addresses that will receive a confirmation email each time the automation runs. You can add up to 10 email addresses. Add each email address individually by typing the address in the box and then clicking the plus sign ( + ).
8. Your chosen schedule will appear at the bottom of the window. Double check the schedule and make any necessary changes.
9. Finish setting up your survey invite or dashboard invite using the instructions in the linked sections.
10. If desired, you can also create reminders for your invites by following the instructions in the linked section. Note that for recurring invites, you only need to create the reminder schedule once. All future reminders will be automatically created after each subsequent invite.

Stopping Automated Emails

To stop an automated email from sending:

1. Click on the distribution in the table.
2. Click Edit distribution.
3. In the section that displays when the distribution will send, click Edit.
4. Change the Repeats dropdown to Does not repeat.
5. Make sure to save your changes by finishing setting up the distribution.

Customizing Emails

This section covers key features of the rich content editor available to you when building your Lifecycle emails. See Rich Content Editor for a general guide on using the text editor. This section will cover features unique to the Lifecycle rich content editor.

1. Click the library icon to load a library message as the email content.
2. If sending a dashboard invite, click the dashboard icon to insert the link to your dashboard. If sending a survey invite, this icon will instead be a clipboard icon to insert the link to your survey.
3. Click the {a} icon to access the piped text menu. This menu enables you to pipe in information about a participant as well as survey links and any participant metadata available in the project.
4. Click the [?] icon to insert an inline email question.

Adding Survey Links to Messages

Use the piped text menu ( {a} ) to insert survey links into lifecycle messages. You can insert an anonymous survey link or the participants’ personal survey link.

Qtip: You will see an warning if your message is missing a survey link; however you can send the message without the link.

Managing Email Distributions

You can view your past email distributions and download distribution histories from the Emails tab.

The table displays the following information about your distributions:

• Type: The type of email. Values include survey invite, weekly survey invite, dashboard invites, and survey reminder.
• Send to: The group of participants who the email was sent to.
• Send time: The date and time that the email was sent. This is displayed in your account’s time zone.
• Status: The status of the email distribution. Values include:
  • In progress: The distribution is currently sending.
  • Sent: The email distribution was sent.
    Qtip: If your distribution contains any issues, a tooltip will appear next to your status. Click this tooltip to see more information about your distribution.
    
  • Scheduled: The email is scheduled to send but has not been sent yet.
  • Failed: The email distribution did not send.

Click the three dot menu and then Show message info to pull up a side panel with additional information about your distribution. You can also pull up this side panel by clicking on a distribution in the table.

This side panel displays:

• Distribution Details: The distribution Type, Send to, Send time, and Status. Click Review to review these details and make any changes. You can only edit distributions that have not yet been sent.
• Metrics: Includes key metrics for your distribution. Metrics include:
  • Audience size: the number of participants who sent the email.
  • Sent: the number of emails that were sent.
  • Failed: the number of emails that failed to send.
  • Duplicates: this metric is not used for Lifecycle email distributions.
    Qtip: Use the Show metric descriptions option to hide or display explanations about these metrics.
• Related distributions: If this distribution is linked to another distribution, the associated distributions will be listed in this section. When viewing invites, you will also have the option to schedule a reminder from this section.

Downloading Distribution History

You can download a file containing information about each recipient in your distribution. This is helpful for finding out which emails failed so you can send them again.

To download a distribution’s history:

1. Click the three dots next to the distribution and then Download history.
2. You can also start the download by clicking the Download history button that appears in the side panel when viewing a distribution.
3. Choose the File format for your download file.
4. Choose the Field enclosure, which is the character that encloses fields so they can be parsed when you open the file.
5. Click Download history.
6. Open the file in a spreadsheet editor on your computer.

Your downloaded distribution history will contain the following fields:

• PersonID: A unique ID for the participant that is generated by Qualtrics. This can be used to search for the individual in the Participants tab. Just paste the PersonID into the Search bar.
• First name: The participant’s first name.
• Last name: The participant’s last name.
• Email: The participant’s email as specified in the Participants tab.
• User name: The participant’s user name as specified in the Participants tab.

• Status: The status column helps you monitor whether the recipient received the message. Below is a descriptive list of possible status conditions.
  • Sent: The email successfully left Qualtrics email servers.
  • Blocked: This status will not appear for Lifecycle email distributions.
  • Bounced: The email did not reach the recipient’s inbox. This could be for a number of reasons: the email address doesn’t exist, the receiving server has a high security firewall, the receiving mailbox is full, the recipient server is offline, etc.
  • Failure: The email failed to send. Usually, this is because the from address for the email is using an invalid email domain. To use a custom email domain in the from address, it must be configured for use in Qualtrics. See Using a Custom From Address for more information.

Message Templates

You can create message templates that allow you to quickly reuse email content for distributions within your Lifecycle project.

1. Navigate to the Message templates tab.
2. Choose the template you want to edit, either Survey invite, Survey invite reminder, or Dashboard invite.
3. Edit your template as desired. You can edit the From name, From email, From domain, and Reply-to email. You can also customize your email content.
4. When finished, click Save.

The next time you go to send an email, your template will be pre-populated in the email editor for you. You can then make any necessary changes to your email before it sends.