What's on this page:IntroductionAPI IntegrationMarketo IntegrationSalesforce IntegrationTableau Integration
Qualtrics allows for integrations with third party customer relationships management (CRM) systems. Integration options include Qualtrics API, Marketo integration, Salesforce integration and Tableau Integration. You can either use a pre-built integration (e.g., Marketo or Salesforce integration) or customize your own integration to your CRM system using our Qualtrics API.
The Qualtrics API can be used to automate repetitive processes inside of Qualtrics or to send information to or from a CRM system. With API, a Brand Administrator could automate the account creation process rather than create a thousand accounts individually. Similarly, a user can automate contact list creation rather than manually compile and import contact lists.
For more information about Qualtrics API integration possibilities, visit our Qualtrics REST API page.
The Marketo integration allows you to generate unique survey links for a Marketo List from within Qualtrics. The unique survey links will be generated and then inserted into the chosen Lead Field inside of Marketo.
For more information about the Marketo integration setup, visit our Marketo Integration page.
You can use the Salesforce integration to update fields inside of objects in your Salesforce instance, trigger an email containing a survey (depending on changes inside of your Salesforce instance), or batch send surveys to records inside of your Salesforce instance.
For more information about the Salesforce integration, visit our Salesforce Integration page.
Integrating Qualtrics with Tableau gives you the ability to fully automate the flow of Qualtrics survey data into the Tableau platform. Each survey within your Qualtrics account can be linked to your Tableau account as a data source to be analyzed and manipulated as desired.
For more information about the Tableau integration, visit our Tableau Integration page.