Survey Platform - Text Overview | Qualtrics

Text Overview


In the Text tab of the Data & Analysis module, you can search and categorize your textual responses into topics. The tab uses lemmatization and spell check to make your searches better than just a standard keyword search, and you can easily add topic tags to search results. Topics are very similar to custom field tags in the Data tab and essentially behave as Embedded Data. At any time, you can use your topics to further explore your data in the Reports module.

Attention: The Text tab can currently assess datasets of 20,000 responses or less. We’re developing an advanced version that will expand that number as well as include a probabilistic modeling system to help you more easily search for and categorize your text responses.

Text Organization

The Text tab is organized into three main areas: the top bar, the topics visualization, and the response viewer.

The top bar determines what responses are visible for your analysis. The far right dropdown controls which text entry question you’re adding topics to.


If you create topics and then collect new responses, you’ll see a notification to add the new responses to your topics.


The topics visualization shows the topics you’ve created and the number of text responses that have been tagged with each topic. It also shows how many text responses have been tagged overall.


The response viewer includes a search bar and a list of the responses that meet your current filter and search criteria. With the search bar, you can write queries and create new topics that will automatically tag all applicable responses. All future responses that match the query will also automatically be tagged.


From the response list, you can quickly scan your results to ensure that the query accurately covers the responses you’d like to tag, and you can also manually apply tags to the responses.


Creating a New Topic

You can create topics two ways: searching and tagging all results with the topic or manually adding topics one at a time to each relevant response. In addition, you can manage the tags that are assigned to responses on an individual basis.

To automatically tag topics

  1. Click in the search bar underneath the topic visualization.image03
  2. Enter a keyword or query (note that the system will recommend words based on the responses you’ve already collected). Then hit Enter.image04
  3. Check the responses that are suggested below.

    Qtip: If necessary, you can adjust your query. Visit our Searching Text Responses Page for tips about creating query strings and making good topics.
  4. When you’re ready, click Create Topic.
  5. Give the topic a name and click Add Topic. All the displayed responses from that search will be tagged with the name you provide, and a new bar will display in the topics visualization above.

To manually adjust topics

  1. Click the green plus button next to each response to manually enter a new topic or apply topics that you’ve already created.
  2. Click on the response to add or remove topics that you’ve already created by clicking on the buttons. You can add new topics by clicking the green plus button to the left.

Reviewing and Navigating Topics

Using the topics visualization, you can adjust the responses shown in the response list. This can allow you to quickly check that your topic is appropriately tagging responses and adjust the topic or manual tags as necessary.

To view only responses of a specific topic, click on that topic in the topics visualization.


To view all tagged responses, click the dark portion of the pie chart in the topics visualization.


To view only untagged responses, click the lighter portion of the pie chart in the topics visualization.


Topic Tools

For each topic you’ve created, you can access the Tools dropdown. This dropdown appears when you select any topic from your topics visualization. From here, you can rename or delete your topics.